‘Daghang Salamat sa Napulo ka Tuig:’ 

The celebrations include cultural activations, exclusive offers, and sustainability programs for the local community and even Sinulog festival attendees.

UNIQLO marks 10 years in Cebu with an exclusive UTme! Collection featuring Sinulog-inspired designs and Cebuano slang by Cebu-based artist Meream Pacayra

UNIQLO heightens the already-vibrant mood of Cebu every January as the global apparel retailer marks its 10th anniversary in the Queen City of the South this month.

Cebu City has always ushered in the new year in a riot of color, rhythm, and devotion through the Sinulog Festival, held every third Sunday of January. In 2026, the celebration takes on added meaning as UNIQLO marks a decade in Cebu—ten years in which LifeWear has woven itself into the everyday lives of Cebuanos, from festivities to daily routines.

Over the past ten years, UNIQLO has grown alongside Cebu, adapting to the city’s evolving pace and lifestyle while offering LifeWear clothing defined by function, quality, and timeless design. From its first store in SM City Cebu, the brand has expanded its presence across the city, now serving a larger community through five branches in SM Seaside Cebu, SM City J Mall, Ayala Center Cebu, and Ayala Central Bloc—reflecting a shared journey of growth, movement, and modern living.

Each store joins the brand’s 10th-year celebrations in Cebu. The local community and Sinulog festival attendees can look forward to lots of cultural activations, exclusive offers, and sustainability programs.

Last December 2025, UNIQLO Local Celebrity Partners Matteo Guidicelli and Sarah Geronimo, together with UNIQLO leaders and partners, helped distribute 4,000 AIRism and pre-loved RE.UNIQLO items to over 50

Supporting the Needs of the Cebuano Community

As a committed member of the community, UNIQLO ensures that it celebrates with the greater good in mind. Last 2025 was tough for a lot Cebuanos, who dealt with various calamities, and UNIQLO stepped up to help the affected families with a series of donations. In September, UNIQLO handed out 4,000 AIRism items to communities affected in the areas of Bogo City, in partnership with SM Foundation. Hygiene kits were also donated to over 800 people. Meanwhile, 5,500 AIRism items were given to communities affected by Super Typhoon Uwan and Typhoon Tino in Cebu, Bacolod, and Aurora. UNIQLO also looked after its 300 Cebu-based employees who were affected by the natural disasters, extending aid to their families as well. Then, in December, around 4,000 pieces of AIRism and pre-loved UNIQLO items from the RE.UNIQLO initiative were donated to over 500 beneficiaries in Talisay.

UNIQLO marks 10 years in Cebu with an exclusive UTme! Collection featuring Sinulog-inspired designs and Cebuano slang by Cebu-based artist Meream Pacayra.

Exclusive UTme! Collection Launching on January 12

UNIQLO says “Daghang Salamat” to Cebu for the 10 years with the launch of an exclusive UTme! Collection celebrating the local community. Designed by Cebu-based painter and illustrator Meream Pacayra, the designs feature iconic everyday Cebuano slang and scenes from the vibrant Sinulog Festival. The exclusive UTme! Collection drops on January 12.

Plenty of 10th-Anniversary Promotions and Activities Limited Offers

As part of its 10th anniversary festivities, customers can enjoy limited offers from January 16 to 22, with select items available at a limited-offer price, exclusive to UNIQLO Cebu stores. There will be special novelty and partner promotions as well. For every P3,000 single-receipt purchase from any UNIQLO Cebu store from January 16 to 18, shoppers get a free UNIQLO luggage tag. They must scan their UNIQLO App upon checkout to avail of the promotion.

Early birds also get rewarded as the first 100 customers who visit any of the UNIQLO Cebu stores are entitled to one free plain croissant and a P200 discount gift card from The Abaca Group, with no purchase required. UNIQLO app members are also entitled to join the App Scan Raffle, simply by having a single-receipt purchase of any amount in UNIQLO Cebu stores from January 16 to 18, 2026. To join, they must scan their UNIQLO App upon purchase. Up for grabs is a free overnight stay for two at The Reef Island Resort Mactan’s Deluxe Room, a free PhP 2,000 Maya E-Gift Certificate or a free weekend brunch for two at Abaca Baking Company – All Day Dining (Citadines Cebu).

Special Store Activities for UNIQLO App Members

UNIQLO App Members can also enjoy several special activities at UNIQLO Cebu stores from January 16-18. They can capture precious moments at the free photobooth service and express themselves with wet tattoo stickers.

Cebu continues to develop as a regional hub with thriving industries and talented people. As UNIQLO marks 10 years in Central Visayas, there is also a great opportunity for the brand to grow alongside the community, and for LifeWear to become an even-more integral part of Cebuanos’ lives. For more information and to get all the latest updates on UNIQLO, visit www.uniqlo.com/ph/en/ and follow @uniqlo on Facebook, @uniqlophofficial on Instagram, and @uniqlophofficial on TikTok.

Ginebra San Miguel, the world’s largest-selling gin, once again raises the bar in brand storytelling with its newest campaign, “Tatak ng Tapang, Tatak Ginebra,” a powerful evolution of its long-standing celebration of Filipino courage. This time, the spotlight is on real people—four personalities whose strength is etched not in fiction, but in the very scars they carry on their bodies. 

According to Sales and Marketing Manager Allan Mercado, the campaign, which was launched digitally on December 31 to usher in the new year, marks a meaningful shift. “This is different from the past. We are honoring actual people—ordinary individuals whose stories our consumers can truly relate to. Our hope is that they inspire others through their authenticity and relatability to pursue their dreams, no matter how big on ambiguous.  

From Conceptual Bayani to Real-Life Heroes 

For years, Ginebra San Miguel has been synonymous with courage, resilience, and the “never-say-die” spirit. In 2025, our campaign celebrated the idea of the kabayani—teachers, jeepney drivers, nurses, and ordinary workers whose quiet heroism defined modern/ everyday bayanihan. 

“The concept of the “bayani” was born during the pandemic, when heroism took on new meaning. Today, we move toward real-life heroes—people who have actual battle scars to show. These are everyday heroes in their own fields, whose grit and discipline prove what true tapang looks like,” says Marketing Manager Ron Molina. 

These scars—visible on the hands, feet, and faces of mountaineer and Mt. Everest conqueror Miguel Mapalad, visual artist Auggie Fontanilla, PBA top draft pick Sonny Estil, and billiards champion Chezka Centeno—are not hidden. They are worn proudly, like badges of honor. For Ginebra San Miguel, these marks are the true “Tatak ng Tapang,” proof of battles fought, endured, overcome and won.  

‘Lahat Tayo May Tatak ng Tapang’ 

At the heart of the campaign is a universal truth: everyone faces battles in life. Each of us has our own struggles, our own challenges. Yet, within each of us lies courage—the courage to confront obstacles, fight for what matters, and pursue our dreams—for our families, for ourselves, and for our nation. 

“This is the kind of courage that never retreats and never gives up, no matter the challenge. It is the courage that pushes us to persevere until we achieve our goals,” says Ron. “Yan ang Tatak ng Tapang. Yan ang Tatak Ginebra.” 

Who else could personify the “tatak ng tapang” than Miguel Mapalad, as he conquered the cold, exhaustion, and dangers to reach the top of the world. His dream: to become one of the Filipinos to summit Mount Everest. Years of rigorous training across the globe tested his limits, but his courage never wavered. 

“Reaching the peak of the Philippines and other mountains in the world was not enough— Mount Everest was my ultimate goal. Every step, every pull, every push, even in the face of pain, left the mark of courage imprinted on me until I finally stood on top of the world,” says Miguel, as he proudly showed a photo of Ginebra San Miguel at the base camp, which he enjoyed to keep warm and shared with other mountaineers.  

For Auggie, his “tatak ng tapang” can be seen in the streets of Manila. Once working in the publishing industry, he chose to leave it behind to follow the passionate call of his art as a graffiti artist. By day, he hustled to make a living; by night, he painted the city’s walls. Earnings were small, but he never gave up. Over time, his works gained recognition, and today he is a lead artist at The Clothing and the Pilipinas Street Plan Collective. Auggie’s murals are more than art—they are statements of courage, painted day and night. 

Seeing PBA player Sonny Estil earn scores for the Barangay Ginebra Gin Kings, one will not imagine how he began: at the start, he was only lent shoes that didn’t fit; today, he is a first-round draft pick. 

Growing up in hardship, working as a farmer and a carpenter, Sonny played in local leagues with lent shoes that were tight and painful. Yet he endured the pain, training every day until he made the game-winning shot at the Draft Combine. Now, as a first-round pick for Barangay Ginebra, Sonny carries the mark of courage in every step he takes on the PBA court. 

Eye on the ball, eye on the prize. This is also the same “tatak ng tapang” with Chezka Centeno, world 10-Ball champion billiards player. Chezka learned to play billiards at a young age in modest bars and halls in Zamboanga, where she was the only female playing against the men. Despite numerous losses, she never lost hope. Through relentless practice and determination, she won one pool battle after another, rising to international competitions. In 2025, she was crowned the WPA Women’s World 10-Ball Champion, using billiards not only for her personal success but also to lift her family from poverty. Today, with “Tatak ng Tapang,” the ball is in her hand, and the world is her pool. 

A Truly Filipino Brand 

“We celebrate courage in its most authentic form—Miguel, Auggie, Sonny, and Chezka are not celebrities or from well-off families, but they have shown what Tatak ng Tapang is all about—that when they face life’s challenges head-on, persevere against all odds, and inspire others through their strength, grit, and never-say-die spirit, they become real-life heroes,” says Group Product Manager Paolo Jose Tupaz.  

Through “Tatak ng Tapang, Tatak Ginebra,” the brand continues its legacy of honoring courage—this time, through real faces, real scars, and real stories.

To mark a decade of UNIQLO in Cebu, the brand brings the Heart of LifeWear to Talisay City through a donation drive in partnership with ABS-CBN Foundation. Held as a prelude to UNIQLO Cebu’s 10th anniversary in January 2026, the activity supported 500 Cebuanos affected and displaced by recent calamities with the distribution of 3,000 AIRism shirts and 4,000 pre-loved RE.UNIQLO clothing items. 

UNIQLO Local Celebrity Partners Sarah Geronimo and Matteo Guidicelli assist in distributing items to the community

UNIQLO Philippines Chief Operating Officer Geraldine Sia alongside UNIQLO Local Celebrity Partners Sarah Geronimo and Matteo Guidicelli assist in distributing items to the community.

UNIQLO Local Celebrity Partners Matteo Guidicelli and Sarah Geronimo together with UNIQLO Philippines Chief Operating Officer Geraldine Sia and Marketing Director Jan Jizelle Ang show off the Heart of LifeWear wall which displays messages of hope from the community

UNIQLO Local Celebrity Partners Matteo Guidicelli and Sarah Geronimo together with UNIQLO Philippines Chief Operating Officer Geraldine Sia and Marketing Director Jan Jizelle Ang show off the Heart of LifeWear wall which displays messages of hope from the community.

UNIQLO leaders, partners, and staff stand together in white shirts as a symbol of comfort, dignity, and shared humanity, handing out LifeWear items to Cebuanos in need.

Paper hearts filled with messages of hope are written and placed on the Heart of LifeWear wall by children and community members

UNIQLO store staff leave handwritten notes filled with hope and encouragement for the community.

In moments of loss and disruption, these pieces offer more than comfort—they help restore dignity, confidence, and a sense of normalcy. This initiative reflects UNIQLO’s belief in the Power of Clothing, where simple, everyday wear becomes a meaningful way to support communities and make life a little better, one person at a time. 

In the heart of Cebu, where holiday lights glowed softly against December skies, foodpanda set out to deliver something far more meaningful than meals. Through Pasko Na, We Gotchu: Christmas PANDAriwang, the team carried with them bundles of warmth, care, and comfort—gifts for those spending the season within hospital walls.

Cebu foodpanda riders  hit the road in full holiday spirit, reminding communities that joy can be delivered anywhere

At the Cebu City Medical Center, a public hospital still recovering from recent calamities, the days often felt long and heavy. Yet on this special visit, the air shifted. Volunteers stepped quietly into wards, their arms full of colorful fruit baskets, while partner riders rolled in with hundreds of ready-to-eat meals—nourishment for both patients and the staff who cared for them tirelessly.

Fresh fruit baskets were delivered to patients, offering a simple gesture of care this Christmas season

For the children in the pediatric ward, the day turned unexpectedly magical. Soft plushies, specially prepared for tiny hands, brought bursts of delight and brightened a place usually filled with the hum of machines and whispered reassurances. What could have been an ordinary hospital afternoon blossomed into a moment they would remember—a small holiday story of its own.

But foodpanda’s mission didn’t end with the patients. Doctors who worked back-to-back shifts, nurses who carried the weight of endless responsibilities, and security personnel who stood guard day after day were all greeted with warm meals and heartfelt thanks. It was a quiet acknowledgment of their unwavering commitment, especially in one of the busiest seasons of the year.

PauPau makes a surprise appearance in the wards, bringing smiles to patients and staff

Then came a visitor who made the celebration complete. Pau-Pau, foodpanda’s beloved mascot, waddled room to room with cheerful waves and playful charm. Smiles spread—on patients’ faces, on exhausted staff, even on worried family members. For a moment, the hospital felt less like a place of recovery and more like a home wrapped in holiday spirit.

“Our mission has always been anchored on care for communities,” shared Patricia Jacinto, Director for Growth and Marketing at foodpanda Philippines. “Through PANDAriwang, we hope to bring comfort and spark moments of joy during the holidays. We don’t just deliver food. We deliver care, especially when people need it most.”

And so, Christmas PANDAriwang continues foodpanda’s long tradition of compassion—of showing up when it matters and reminding communities that kindness can be delivered, too. Cebu is just one stop in a series of holiday efforts, as more foodpanda teams prepare to visit and uplift other communities in the weeks ahead.

This season, in Cebu and beyond, they’re proving that the spirit of giving can travel far—and sometimes, it arrives wearing pink.

The glow of parols lit up Camella communities around the islands, as the Philippines’ most trusted and preferred homebuilder held its Christmas Tree Lighting Event and Homecoming Fair, a heartwarming celebration of Filipino homecoming and the lifelong dream of homeownership.

Camella Bacolod South

Christmas lights came alive in a synchronized display of festivity, marking the official start of the holiday season. At the heart of every neighborhood stood a towering Christmas tree, surrounded by families, residents, homebuyers, and business partners, all gathered to witness a timeless tradition that has come to define the Camella legacy of connection and continuity.

A celebration that illuminated the nation

The evening opened with performances by children's choirs, their cheerful voices filling the air with Christmas carols that evoked nostalgia and joy. Before the program began, mini parols were distributed to guests, creating a sea of soft, glowing lights signifying thanksgiving and togetherness.

Camella Aklan

Camella Ormoc in Leyte

As the music played, families, residents, homebuyers, investors, and business partners gathered around the stage, where live feeds from key locations linked Camella communities nationwide in a unified moment.

Camella Team

Event hosts welcomed the crowd, sharing stories and successes of families who found their forever homes with Camella. The highlight followed: guests switched on mini parols and approached the Christmas trees as Camella Group Heads led the ceremonial lighting. At the signal, thousands of lights illuminated communities nationwide, accompanied by children's choirs singing Christmas medleys. The spectacle culminated in a fireworks display, symbolizing the beginning of another season of giving and gratitude.

Festivities for families and the community

After the Christmas tree lighting event, guests enjoyed a seasonal spread filled with Filipino favorites, including puto bumbong and bibingka, as well as hot cocoa and salabat, which brought the comforting flavors of Christmas to every table. Camella communities also featured on-site activities that turned each neighborhood into a holiday fairground. 

Camella Prima Butuan

Children gathered at the kids’ crafts corner, where they made ornaments and wrote letters to parents, friends, and even Santa Claus. Families strolled through community market booths, supporting artisans and start-up businesses offering Christmas goods, gifts, and delicacies, fostering the spirit of bayanihan and local enterprise.

The Christmas Homecoming Fair: Extending the welcome of home

The week following the Christmas Tree Lighting, Camella held the Homecoming Fair, continuing the celebration of heart, home, and homeownership. 

Camella Azienda Batangas

To make the event more meaningful, Camella launches a special promo exclusive to the Homecoming Fair. Homebuyers will receive kitchen appliances depending on their reservation contract price to bring the spirit of the season into their new homes. These thoughtful tokens represent the comfort, convenience, and care that Camella extends to every Filipino household.

Camella honors those who continue to invest in their roots. Overseas Filipino homebuyers and investors with verified information, such as a passport, seaman’s book, or an ongoing employment contract, will receive a gift certificate for an overnight stay for two (2) at the Brittany Hotel Global South, perfect for a restful return or a cheerful celebration.

Home for the holidays

Camella continues its cherished Christmas tradition of welcoming families home through its annual Home for the Holidays campaign. This year shines the spotlight on homes for every hope and household, offering special savings for spot and flexible payment options and seasonal surprises that make homeownership more heartfelt, hopeful, and within reach during the most joyful time of the year.

Camella Monticello in SJDM Bulacan

The Philippines’ largest homebuilder

Camella is the flagship brand of the Philippines’ largest integrated property developer, Vista Land, providing beautifully designed communities in 49 provinces and 147 key cities and municipalities.

Camella, the leading and preferred housing brand with a nationwide geographic reach, builds thriving communities that embody innovation and progress with family and community life at its center, creating a legacy of value for generations to come.

To know more about Camella and its developments nationwide, visit www.camella.com.ph or follow @CamellaOfficial for news and offerings.

Cebu, are you ready to unleash your inner book beast? Big Bad Wolf Books made its long-awaited return to Cebu, kicking off its 2025 book sale with an opening celebration at the Atrium Area of GMall Cebu. Running from July 25 to August 4, from 10AM to 9PM daily, the world’s biggest book sale returns to the Queen City of the South with thousands of brand-new books and untamed discounts you’ll want to sink your teeth into.

Big Bad Wolf Books at Gmall of Cebu

Eager readers, loyal fans, and first-timers alike gathered early to welcome back the world’s biggest book sale and that unmistakable bookish joy that has defined every Big Bad Wolf experience for every sale. The book sale in Cebu also offers visitors a chance to help support The Sisters of Mary Schools through Big Bad Wolf’s Red Readerhood Program.

A Howl of Thanks from Red Readerhood Beneficiary

The event’s grand welcome featured heartfelt messages from Big Bad Wolf Books Co-Founder Jacqueline Ng, who shared her excitement about being back in Cebu and the company’s continued mission to make books more accessible to every Filipino through the Red Readerhood Program.

“It’s always a pleasure to come back to Cebu,” said Jacqueline Ng. “There’s a real love for reading here that we’ve felt every time we visit. The support from the Cebuano community means so much to us. It’s this shared passion that fuels our mission to get books in the hands of those who need it and inspire a lifelong love for reading.”

Big Bad Wolf Books Cebu Top 10 Best Selling Fiction Books

Setting the tone for the day, Red Readerhood beneficiaries from The Sisters of Mary School, Boystown and Girlstown, took center stage in a powerful showcase of talent and gratitude. A moving choir performance by Boystown and a beautiful violin set by Girlstown students uplifted the event.  

Additionally, Big Bad Wolf Books turned over 500 books to Gawad Kalinga, making another meaningful step in sharing the joy of reading with Filipino communities. Known for providing housing, improving access to learning, and nurturing hope through its programs, Gawad Kalinga embodies the same values of dignity and opportunity that drive the Red Readerhood Program.

Big Bad Wolf Books Cebu Customer Service

Ley Almeda, Country Head of Big Bad Wolf Books Philippines, also expressed deep appreciation for the warm welcome from the Cebuano community, saying, “Working with The Sisters of Mary Schools through our Red Readerhood Program is an honor. When we see students perform like this, we’re reminded of exactly why we do what we do,” said Ley Almeda.

Through the Red Readerhood Program, Big Bad Wolf Books continues to empower underserved youth by donating books directly to partner schools. This year, every purchase and every donation helps young minds from The Sisters of Mary Schools to fall in love with the magic of reading.

The 2025 Big Bad Wolf Cebu Book Sale comes fully loaded with tiered promos that make it easier than ever to grow your book den. Spend ₱2,000 and instantly slash ₱200 off your total. Go beast mode with a ₱5,000 book haul and enjoy a ₱500 discount at checkout.

Big Bad Wolf Books Cebu Children Books Prices List

Schools and libraries also get a 10% discount on English titles for purchases of ₱30,000 or more, perfect for stocking up classroom shelves. What about students? Just flash your valid student ID and enjoy an automatic 5% discount, no minimum spend required. Plus, Big Bad Wolf Books is cooking up a special promo just for readers from nearby provinces, so keep your eye on their social media pages to know more.

Hunt Books, Find Joy, Join the Pack

Whether you’re hunting for that rare title, bonding with fellow readers, or just looking to spark a lifelong love of books, book it to the Big Bad Wolf Book Sale at GMall Cebu and experience the sale that’s turning pages—and lives—across the country. The Big Bad Wolf Cebu Book Sale runs from July 25 to August 4 at the Atrium of GMall of Cebu, open daily from 10AM to 9PM. 

Big Bad Wolf Books Cebu Top 10 Best Selling Fiction Books

For more information regarding Big Bad Wolf’s current and upcoming Book Sales, you can visit their website or check out their social media accounts (Facebook | Instagram).

About Big Bad Wolf Books

The Big Bad Wolf Books was founded by Andrew Yap and Jacqueline Ng in 2009 and first launched in Kuala Lumpur, Malaysia. In the words of the company’s founders, Big Bad Wolf aims to cultivate reading habits, increase English literacy worldwide, and build a new generation of readers by making books more affordable and accessible to everyone.

One of the company’s best highlights is its book sales, which is popular among readers around the world. As a global reading advocacy initiative, the sales aim to encourage people of all ages to discover the joys of reading, inspire them to pursue their dreams, and, importantly, empower them with the knowledge to realize them.

Big Bad Wolf Book Sale has toured 17 countries and 49 cities. Among these include different cities in Asia like Malaysia, Cambodia, Manila, Singapore, Thailand, Hong Kong, and Indonesia. The company has also begun branching out to book readers outside the Asia Pacific, having held book tours in Tanzania, Kenya, and the United Arab Emirates and most recently, to Saudi Arabia and Egypt.

BAI Foundation’s first celebrity golf tournament aims to give hope for the lonely and powerless individuals in Cebu

(L-R, foreground) Lito Gruet, BAI Executive Director, Mr. Lito Barino, Chairman of  Duros Group of Copanies and Ronnie Delos Santos, President of Battle Against Ignorance (BAI) Foundation.

“We do what we do to promote awareness on the ill effects of drug use and abuse, poor parenting styles, and family dynamics on individuals.”

This was the belief that inspired Ronnie Delos Santos, President of Battle Against Ignorance (BAI) Foundation and Lito Gruet, BAI Executive Director, to hold the first-ever BAI Golf: Celebrity Invitational Golf Tournament of the South, set to happen from April 4 to 5, 2025 at Liloan Golf and Leisure Estates.

BAI Golf: Celebrity Invitational Golf Tournament of the South, set to happen from April 4 to 5, 2025 at Liloan Golf and Leisure Estates.

A safe space for the broken, wounded, hurting, and lonely individuals

BAI Foundation is established in 2011. A non-profit organization based in Cebu that aims to help every broken, wounded, hurting and lonely person, most especially people who are suffering from addiction and depression. Together with Safehaven Recovery Village, individuals living in vulnerable circumstances are given a new chance in life, providing them personalized treatment plans that meet their individual needs and goals.

BAI Foundation led by Ronnie Delos Santos, President of Battle Against Ignorance (BAI) Foundation and Lito Gruet, BAI Executive Director.

While the foundation has already achieved great strides, managing to help countless individuals, it has many more goals to accomplish. Lito admits, “It was frustrating in the beginning because we knew we had a very noble cause but nobody was minding us. Everyone knew about the taong grasa, the unstable individuals. Pinagtatawanan lang sila, minsan binubugbog pa because most people don’t understand why these powerless individuals are there in the first place.”

A former addict himself, Lito understands the struggles and challenges of these powerless individuals. Which is why he has built a heart and empathy to relate to the people they rescue. “I experienced life living in the streets. But by God’s grace I was able to recover, and eventually become a rehab director for 11 years, and a drug abuse resource speaker for the 25 years. This is my way of giving back.”

Golf for a meaningful cause

To this day, Ronnie and Lito remain passionate in their mission to rescue individuals, especially those living in the streets. But they understand that they cannot do it alone – they need many more to get involved to sustain the programs of BAI Foundation.

The official contract signing led by Lito Gruet, BAI Executive Director, Mr. Lito Barino, Chairman of  Duros Group of Copanies and Ronnie Delos Santos, President of Battle Against Ignorance (BAI) Foundation

“One of the best ways is to tap the celebrities because if we win their hearts, they have a tremendous following and this would translate to people just being aware of what we do. They can be a big help to the foundation,” explains Lito.

So with the power of influence, BAI Golf has invited A-list celebrities and Golf enthusiasts to participate in the meaningful event including Tonton Gutierrez with wife Glydel Mercado, Cesar Montano, Gary Estrada, Vince Hizon, and Pat Sugui, to name a few.

Apart from the celebrity participants, local government units, key stakeholders and corporations are also showing their support.

BAI Foundation Collaborators

A beautiful Cebu for everyone

This is just the beginning for BAI Foundation. The BAI Golf Tournament is just one of many projects of the foundation to ensure that Cebu City is a safe city for everyone, from the homeless to the locals and tourists.

“By organizing the BAI Golf Tournament of the South, we are creating an opportunity for the people to be curious and interested in what we do,” says Lito.

Sharing the same vision, Lito also concludes, “Our focus right now is to clean Cebu of its street dwellers, mendicants, the psychotics. We would like to help restore these individuals’ dignities. In doing so, we are also highlighting Cebu and the whole island province as a clean and beautiful destination where everyone is welcome.”

BAI Foundation Fundraising Initiatives.

Contact BAI Foundation

To know more about BAI Foundation and how you can help, visit https://www.battleagainstignorance.com/ and follow their social media accounts Facebook https://www.facebook.com/baifoundation and Instagram https://www.instagram.com/bai_foundation/.