To mark a decade of UNIQLO in Cebu, the brand brings the Heart of LifeWear to Talisay City through a donation drive in partnership with ABS-CBN Foundation. Held as a prelude to UNIQLO Cebu’s 10th anniversary in January 2026, the activity supported 500 Cebuanos affected and displaced by recent calamities with the distribution of 3,000 AIRism shirts and 4,000 pre-loved RE.UNIQLO clothing items. 

UNIQLO Local Celebrity Partners Sarah Geronimo and Matteo Guidicelli assist in distributing items to the community

UNIQLO Philippines Chief Operating Officer Geraldine Sia alongside UNIQLO Local Celebrity Partners Sarah Geronimo and Matteo Guidicelli assist in distributing items to the community.

UNIQLO Local Celebrity Partners Matteo Guidicelli and Sarah Geronimo together with UNIQLO Philippines Chief Operating Officer Geraldine Sia and Marketing Director Jan Jizelle Ang show off the Heart of LifeWear wall which displays messages of hope from the community

UNIQLO Local Celebrity Partners Matteo Guidicelli and Sarah Geronimo together with UNIQLO Philippines Chief Operating Officer Geraldine Sia and Marketing Director Jan Jizelle Ang show off the Heart of LifeWear wall which displays messages of hope from the community.

UNIQLO leaders, partners, and staff stand together in white shirts as a symbol of comfort, dignity, and shared humanity, handing out LifeWear items to Cebuanos in need.

Paper hearts filled with messages of hope are written and placed on the Heart of LifeWear wall by children and community members

UNIQLO store staff leave handwritten notes filled with hope and encouragement for the community.

In moments of loss and disruption, these pieces offer more than comfort—they help restore dignity, confidence, and a sense of normalcy. This initiative reflects UNIQLO’s belief in the Power of Clothing, where simple, everyday wear becomes a meaningful way to support communities and make life a little better, one person at a time.