‘Daghang Salamat sa Napulo ka Tuig:’ 

The celebrations include cultural activations, exclusive offers, and sustainability programs for the local community and even Sinulog festival attendees.

UNIQLO marks 10 years in Cebu with an exclusive UTme! Collection featuring Sinulog-inspired designs and Cebuano slang by Cebu-based artist Meream Pacayra

UNIQLO heightens the already-vibrant mood of Cebu every January as the global apparel retailer marks its 10th anniversary in the Queen City of the South this month.

Cebu City has always ushered in the new year in a riot of color, rhythm, and devotion through the Sinulog Festival, held every third Sunday of January. In 2026, the celebration takes on added meaning as UNIQLO marks a decade in Cebu—ten years in which LifeWear has woven itself into the everyday lives of Cebuanos, from festivities to daily routines.

Over the past ten years, UNIQLO has grown alongside Cebu, adapting to the city’s evolving pace and lifestyle while offering LifeWear clothing defined by function, quality, and timeless design. From its first store in SM City Cebu, the brand has expanded its presence across the city, now serving a larger community through five branches in SM Seaside Cebu, SM City J Mall, Ayala Center Cebu, and Ayala Central Bloc—reflecting a shared journey of growth, movement, and modern living.

Each store joins the brand’s 10th-year celebrations in Cebu. The local community and Sinulog festival attendees can look forward to lots of cultural activations, exclusive offers, and sustainability programs.

Last December 2025, UNIQLO Local Celebrity Partners Matteo Guidicelli and Sarah Geronimo, together with UNIQLO leaders and partners, helped distribute 4,000 AIRism and pre-loved RE.UNIQLO items to over 50

Supporting the Needs of the Cebuano Community

As a committed member of the community, UNIQLO ensures that it celebrates with the greater good in mind. Last 2025 was tough for a lot Cebuanos, who dealt with various calamities, and UNIQLO stepped up to help the affected families with a series of donations. In September, UNIQLO handed out 4,000 AIRism items to communities affected in the areas of Bogo City, in partnership with SM Foundation. Hygiene kits were also donated to over 800 people. Meanwhile, 5,500 AIRism items were given to communities affected by Super Typhoon Uwan and Typhoon Tino in Cebu, Bacolod, and Aurora. UNIQLO also looked after its 300 Cebu-based employees who were affected by the natural disasters, extending aid to their families as well. Then, in December, around 4,000 pieces of AIRism and pre-loved UNIQLO items from the RE.UNIQLO initiative were donated to over 500 beneficiaries in Talisay.

UNIQLO marks 10 years in Cebu with an exclusive UTme! Collection featuring Sinulog-inspired designs and Cebuano slang by Cebu-based artist Meream Pacayra.

Exclusive UTme! Collection Launching on January 12

UNIQLO says “Daghang Salamat” to Cebu for the 10 years with the launch of an exclusive UTme! Collection celebrating the local community. Designed by Cebu-based painter and illustrator Meream Pacayra, the designs feature iconic everyday Cebuano slang and scenes from the vibrant Sinulog Festival. The exclusive UTme! Collection drops on January 12.

Plenty of 10th-Anniversary Promotions and Activities Limited Offers

As part of its 10th anniversary festivities, customers can enjoy limited offers from January 16 to 22, with select items available at a limited-offer price, exclusive to UNIQLO Cebu stores. There will be special novelty and partner promotions as well. For every P3,000 single-receipt purchase from any UNIQLO Cebu store from January 16 to 18, shoppers get a free UNIQLO luggage tag. They must scan their UNIQLO App upon checkout to avail of the promotion.

Early birds also get rewarded as the first 100 customers who visit any of the UNIQLO Cebu stores are entitled to one free plain croissant and a P200 discount gift card from The Abaca Group, with no purchase required. UNIQLO app members are also entitled to join the App Scan Raffle, simply by having a single-receipt purchase of any amount in UNIQLO Cebu stores from January 16 to 18, 2026. To join, they must scan their UNIQLO App upon purchase. Up for grabs is a free overnight stay for two at The Reef Island Resort Mactan’s Deluxe Room, a free PhP 2,000 Maya E-Gift Certificate or a free weekend brunch for two at Abaca Baking Company – All Day Dining (Citadines Cebu).

Special Store Activities for UNIQLO App Members

UNIQLO App Members can also enjoy several special activities at UNIQLO Cebu stores from January 16-18. They can capture precious moments at the free photobooth service and express themselves with wet tattoo stickers.

Cebu continues to develop as a regional hub with thriving industries and talented people. As UNIQLO marks 10 years in Central Visayas, there is also a great opportunity for the brand to grow alongside the community, and for LifeWear to become an even-more integral part of Cebuanos’ lives. For more information and to get all the latest updates on UNIQLO, visit www.uniqlo.com/ph/en/ and follow @uniqlo on Facebook, @uniqlophofficial on Instagram, and @uniqlophofficial on TikTok.