SM Cinema unveils a digital masterpiece in www.smcinema.com. The new website offers a fresh new look, a distinctive feel and the absolute experience of total convenience. SM Cinema along with Marketing Convergence Inc. and Mobile Group Inc. have teamed up to bring you this state of the art information super portal.

The latest version of this information portal makes for the most convenient movie watching experience. Everything movies from A-Z is at your disposal with a click of the mouse. SM Cinema has reinvented the look and feel of the website to make it more appealing and user friendly to our customers. The look is clean and fresh which is exactly the kind of environment we want you to be in. The site is easy to navigate and will give you everything you need to know about the movie you want to watch.
Want to explore the newly opened SM Cinema branch? www.smcinema.com features google maps on the website to help you find your way to any SM Cinema branch.
What makes the SM Cinema website amazing is that it allows you to reserve and buy your tickets online. Millions of people all over the archipelago line up to watch movies at SM Cinemas. This success is characterized by long lines, especially during the blockbuster season. Now, you can purchase your tickets from the comfort of your own home, office or wherever you may be. What's more is that you can choose and reserve your seats before even getting to the theater!
WWW.SMCINEMA.COM
Online ticket purchase is available through major credit cards and Globe GCash alike. Once you've purchased your tickets, you will be given a choice of either receiving an SMS (eTicket) or printing the e-mail verification. Scan the eTicket on your mobile phone or your printed copy on BCode machines located at cinema lobbies and your movie ticket will print instantly. After which, you may go straight to the theater where your movie is showing. BCode machines will recognize all mobile phones from colored LCDs to the old school black and white.
Think you won’t make it to the movie screening on time? Do you want to treat someone to a movie? You may pass the eTicket to your friends or relatives so that they may claim and use your tickets in your place. This unique ticketing system is the first in the country. SM Cinema pioneers this unique experience to enhance customer convenience in our theaters. We've made the entire process of buying your tickets as easy as 1,2,3.
With so many prizes and freebies to be given away online, be sure to visit and register at www.smcinema.com.The absolute experience of total convenience begins here!
SM Cinema
SM Cinema is proud to be the largest cinema exhibitor in the country today, currently operating 218 cinemas in 37 SM Malls nationwide! SM Cinema, which recently opened its newest branch in SM Novaliches last October 22, 2010 continues to expand with 2 more branches expected to open this year - San Pablo and Calamba, Laguna.
Leaders in the Digital Era
SM Digital Theaters - the FIRST TRUE digital cinema in the Philippines - opened its doors to the public on November 14, 2007 at The Block SM City North EDSA with Beowulf 3D as it's first movie shown. Since then, SM Digital Theater opened up opportunities for 3D cinema and featured some of the biggest 3D movies like Up, A Christmas Carol, Cloudy with a Chance of Meatballs, Avatar, Clash of the Titans, Shrek Forever After, Despicable Me, Megamind, giving moviegoers a fully-immersive experience.
SM Digital Theater shows it flexibility by also showing 2D Hollywood movies like Transformers 2, Harry Potter and the Half Blood Prince, G.I. Joe, Wolfman and Inception. The noticeable difference is the unparalleled clarity of movies compared to movies shown in in regular 35 mm film.
SM Digital Theaters took a giant leap ahead of the digital pack when it became the first cinema to bring in the cutting-edge motion effect seat simulators last December 2009. SM Digital Theater is the only theater to offer seats which move with every action packed movie scene. With this new innovation, SM Digital Theater adds a whole new dimension to the cinematic experience.
Since it's first branch at The Block, SM City North EDSA, SM Digital Theater has rapidly grown with the birth of 25 more branches nationwide, SM Digital Theater continues to stamp its place as the leader in digital technology by bringing this cutting-edge cinematic experience to millions of Filipinos nationwide.
Experience the Difference. SM Digital Theater – The Leader in Digital Technology in the Country.
Firsts and Only IMAX Theatre
Once again SM Cinema paves the way for the ultimate cinematic experience. After opening the first ever IMAX Theatre in the Philippines at the SM Mall of Asia back in 2006, SM Cinema raised the bar with the country's first IMAX Digital Theatre at the SM City North EDSA last July 16, 2009. Now, SM Cinema strengthened its lead in the race for technological evolution with the first IMAX Digital Theatre in Cebu - reaching out to millions of Filipinos outside the Metro! IMAX Theatre SM Cebu opened with a bang last July 9, 2010 in time for the release of the highly anticipated Christopher Nolan movie, Inception! Only SM
Cinema brings this breakthrough in cinematic experience to Filipinos nation wide.
IMAX Theatre SM City Cebu is uniquely equipped with IMAX's digital projection system which will surely deliver The IMAX ultimate movie experience to all its moviegoers.
IMAX Theatre's digital theater system uses a comprehensive suite of proprietary IMAX technologies, that, when integrated together, creates an experience that consistently puts the audience IN the movie.
This is the world's most advanced digital theatre system and is superior to all conventional digital systems, just as IMAX's film-based system is superior to conventional film-based systems.
Interactive Cinema
A first and only in the Philippines, Winema at SM Cinema is a groundbreaking innovation which turns the whole movie audience into human joysticks through interactive cinema gaming. The project launched last May 2010 in SM Megamall with Boink Out (an Arkanoid game) and Power Catcher (catching falling products). Due to insistent public demand, Winema was launched in SM North Edsa The Block Cinema 1 (September 8) and SM Mall of Asia Cinema 3 (September 9).
The elements of the game are fairly easy. With a motion sensitive camera, movie watchers will maneuver the character on screen left and right by waving their arms in the air according to the direction they want it to follow. Each game will run for 1:30 minutes so the movie audience need to accumulate as much points under the given time.
Aside from playing Winema for free, the movie audience that gets to beat the high score will receive a prize for each audience member. So as they say, focus!
To ensure the novelty of this breakthrough for loyal SM Cinema patrons, new games will be introduced regularly. Winema schedule: Fridays (6PM onwards), Saturdays, Sundays, and Holidays.
Buy tickets at SMCINEMA.COM posted at Cebu Events Blog 

Luke Mejares, the 250-member Choir of University of Cebu, Peace Philharmonic String-Quartet and Ballet performance from Ballet Center highlights the Ceremonial Lighting of Enchanting Christmas Trees at SM City Cebu Northwing simultaneously at SM Shopping center nationwide. Luke Mejares and the 250-member Choir of University of Cebu performs SM's ChriSMs Bop and Santa Claus give an early Christmas cheers to the street children under the care of Cebu CIty Task Force on Street Chidren.

SM Christmas Song Lyrics ChriSMs Bop
Let’s have happy times, good cheers are here
Let’s have some greetin’ and kissin’ my dear
Let’s have the Christmas ChriSMs all,
Shoppin’, shoppin’, shoppin’ at SM malls!

Santa Clausin’, reindeer and sleighin’
Misteltoein and tableau playin’
All that Christmas ChriSMs we do
SM Supermalling me and you

All you kiddies both naughty and nice
Playin’, gamin’, zillion surprise!
Toys, candies and ChriSMs for you
Shoppin’, shoppin’, shoppin’ all fun and new!

Gifts are here, gifts are there
One giant spirit everywhere
Christmas ChriSMs, great big fun
SM Supermalling and we’re not done

Skatin’, snowin’, movie screenin’
Wrappin’, rollin’, feastin’, rushin’
Christmas ChriSMs, sight and sound
Shoppin’, shoppin’, shoppin’, round and round!

Gifts are here, gifts are there
Great big lovin’ everywhere
Christmas ChriSMs, here to stay
Shoppin’, shoppin’, shoppin’, SM Supermalling
Merry Christmas ChriSMs all the way!

Upcoming SM City Cebu Events
November 7, 14, 21, 28 ; December 3-5, 17-19, 23-25, 2010 6PM
Cebu's Top Choral Groups Performance at the Nortwing Atrium

November 20, 2010 5PM
SM Department Store brings the Fairy Tale CHristmas by the Children's Wear Department at the Northwing Atrium

November 27 and December 18, 2010 6PM
Peace Philiharmonic Orchestra will bring Symphony of Joy Series at the Northwing Atrium.
SM City Cebu Events posted at Cebu Events Blog.

Kids, Moms and Dads from Cebu City Discover a Refreshing Baon Surprise after the search for the Missing Lunchbox culminates in SM City Cebu with full of Surprises, Games, Picture Booths and many more. But it’s not only the owner who’ll be celebrating.
Heeding the plea for help announced on numerous billboards and flyers all over the country, kids from Manila, Cebu, and Davao have joined Agua Bendita and Momay’s child star Xyriel Manabat’s two-week quest to find her lost lunchbox.
And as the most-wanted lunchbox is finally opened, every boy and girl will discover the reason why little Xyriel was so urgently searching for this one in particular – the refreshing baon surprise inside for kids to enjoy in school everyday.

Kids will Learn to Prepare themselves their own Favorite Drink through Tang Pick & Go
Unlike before when children had to wait to get home and have mom prepare their favorite juice drink, the newest Tang Pick & Go – the surprise waiting inside Xyriel’s lunchbox – allows kids to make for themselves a delicious drink, whether after a PE class with their classmates or during recess breaks in school.
Tang Pick & Go officially launched to leading Supermarkets and Groceries.
To be launched at the SM Mall of Asia as well as other key venues throughout the Philippines which are SM Cebu and SM Davao, Tang Pick & Go is now available at supermarkets, groceries and sari-sari stores nationwide. And with the help of the “Rip, Pour, and Shake” dance, kids can even have fun preparing their favorite drink.
“Whatever flavor they like – whether they prefer the classic Orange taste or love the more tropical Pineapple and Mangga delights – these kids will no doubt have a blast with the Tang Pick & Go,” enthuses Mark de Joya, Brand Manager of Tang.
“With a sachet just right for a 330ml lunchbox water tumbler, kids will surely find new ways to enjoy this well-loved drink”
The search may have come to an end, but a refreshing beginning greets Xyriel and kids everywhere, with Tang Pick & Go.
Tang Launched to Kids, and Moms Tang Pick & Go in SM Cebu posted at Cebu Events Blog.

SM City Cebu sees the need for Continuou Sustainability Activities and Programs for the Environment. In line to these need, SM City Cebu and SM Malls Nationwide Launches the 2010 designs for its Signature Recyclable Cloth-made Shop Bags- SM ECO Bags. In such a way, Shoppers at SM could preferrably choose this ECO Bags rather than those Ozone Depleting Plastic Bags which is non Bioderadable.

There are 4 new designs for the ECO Bags 2010. FLOW. SPARK. RENEW. BREATHE. Carefully Design to fit almost on all the SM shoppers needs from Dry goods to Groceries.

SM City Cebu also tapped Partnerships from Schools in Cebu City and the City and Baranggay Officials as well, because the Program is not for SM Malls alone but for all, especially for the students at their level of knowing, they must be exposed to such social responsibility. Non-Bioderadable Materials means those things that takes thousand of years in order for nature to decompose it.
SM City Cebu Launches SM Eco Bags 2010! posted at Cebu Events Blog.

SM City Cebu will PreLaunch The World's most Immersiive Movie Experience that's IMAX July 2, 2010 at the SM Northwing Atrium, SM City Cebu. A 3D Fashion Show will showcase the fashion Collections of Arci Gayatin, Edwin Ao and Philip Rodriguez. Experience it in IMAX. Fashion Show will start at 6pm.

3Designers, 3Djs and 3Dimensionals. Visit SM City Cebu this July and Experienced it in IMAX. R.S.V.P to Kaye at 0917.627.9797 | 032.316.1473 or Cybill at 0917.329.2455 | 032.316.3088.
IMAX Movie Experience at SM City Cebu  posted at Cebu Events Blog.

Celebrate the Eve of Chinese New Year at the Northwing, SM City Cebu this Saturday, February 13, 2010. Make a wish and release fire lanterns into the sky,.. something you and your families can look forward to this weekend!

The first 150 shoppers who dine at any SM City Cebu Main Mall or Northwing restaurants/food outlets on February 13 with a single purchase receipt of at least Php800 get to participate in the event.
Spend your Chinese New Years Eve at SM City Cebu! posted on Cebu Events Blog
Event Photos are posted at Cebu Photo log.

Just before our trip to Sumilon Island Bluewater Resort courtesy of Maribago Bluewater Beach Resort is this wifi event at SM City Cebu! As the poster above said that it would be today the said mall-wide wifi launch. Let me see if I can drop by there because we're busy preparing for Sumilon Treat as we need to buy a skimboard first to be used at the island. For now!

Yeah!, Ive received some SM gift checks! hehe, Just in time for Christmas and New Year! Having this kind of presents instead of money sometimes make sense, in such a way that you can always intend it just for a specific purpose or whatever may serve you.

Everyone Can Enjoy the Privelege of SM GIFT Pass in full denominations on the following outlets. SM department store, SM Supermarket, SM Hypermarket, Save More, SM Appliance, Ace Hardware, A Discount Club, Baby & Co., Factory Sale Outlet, Hardware Workshop, Kultura, Our Home, SM Cinema, SM Bowling,SM Ice Skating, Sports Central, Super Sale Club, Surplus Shop, Toy Kingdom, Watsons, IMAX.
Nice Season!