Watsons Soars to New Heights in Cebu with Men’s Grooming Campaign and treats customers to a Superman spectacle
Cebu is in for a treat, as Watsons—the Philippines' beloved health and beauty retailer—lands with a powerful mission: to transform men’s grooming! For the very first time, Watsons is bringing its exclusive Men’s Campaign to the Queen City of the South, reinforcing its commitment to educating Filipino men on the importance of self-care and grooming.
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2025 American superhero film Superman, the first film in the DC Universe roduce by DC. |
A Cinematic Experience Like No Other
On July 12, Watsons kicked things off with a special block screening of the much-anticipated Superman movie at SM City Cebu, exclusively for its Watsons Club members. The event wasn’t just about a night at the movies—it was about empowering men to be their best selves, just like the heroes they watched on screen. With an uplifting theme of self-improvement, the screening perfectly aligned with Watsons' ongoing mission to elevate men’s grooming and self-care routines.
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Watsons held an exclusive block screening of the highly anticipated film Superman |
A Supercharged Shopping Experience Awaits
But that’s not all—superhero enthusiasts and grooming aficionados alike can supercharge their shopping experience at Watsons stores! In collaboration with DC Justice League and Warner Bros., Watsons is offering limited-edition Superman collectibles, including neck pillows, tote bags, tumblers, and more. These exclusive items are available at over 92 Watsons locations nationwide—so hurry and grab your piece of superhero swag while supplies last!
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Watson's limited-edition Superman collectibles |
Grooming That Goes Beyond the Basics
Watsons isn't just about stocking up on the essentials—it’s about becoming the destination for men's grooming. Whether you're a Gen Z trendsetter, a young professional building confidence, an active guy seeking post-workout care, or a man aiming for graceful aging, Watsons has everything you need to level up your grooming routine. From skincare to haircare, shaving essentials to body care, their extensive range of products ensures that men of all ages and lifestyles can "man up" and meet their grooming goals.
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Supercharge your basket with the best in grooming essentials only in Watsons |
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Man Up your Grooming Essentials |
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Man Up your Grooming Essentials |
Seamless Shopping at Your Convenience
Shopping for your grooming essentials is made easy with Watsons' innovative online and offline features. Whether you prefer shopping in-store, via the Watsons app, or online through their website, you can enjoy hassle-free experiences like Click & Collect (for in-store pick-up) or Express Delivery (for doorstep convenience).
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Watson's limited-edition Superman collectibles. Snag a piece of the action, from Superman neck pillows, tote bags, tumblers, and more, in partnership with DC Justice League and Warner Bros. |
Unlock More with Watsons Club Membership
Want to make your shopping even more rewarding? Sign up for the Watsons Club membership today! Enjoy exclusive access to exciting events, limited-time promotions, and other perks that make every purchase feel like a win. With Watsons offering the best products and unbeatable rewards, there’s no better place to meet all your grooming needs.
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Make your shopping more rewarding with the Watsons Club membership! |
Whether you’re treating yourself or gearing up for your next adventure, Watsons is here to help you look and feel your best. Visit one of their 1,100+ stores nationwide or check out their app or website today to start your grooming journey.
Follow Watsons’ year-long fun at @watsonsph on Instagram, @WatsonsPH on Facebook, and @watsonsphilippines on TikTok.
Watsons is the flagship health and beauty brand of A.S. Watson Group, the world’s largest international health and beauty retailer. Today, the company operates in over 16,900 stores across 12 retail brands in 30 markets, employing 130,000 people globally.
In 2002, AS Watson Group joined hands with SM, the Philippines' leading shopping mall developer. The partners brought about the first Watsons stores in SM Megamall and The Podium (Ortigas) and has since seen rapid growth. Today, Watsons operates more than 1,165 stores in the Philippines (as of January 2025).
Watsons strives to ensure that its customers get the best value for their money through monthly promotions, special offers, and continuous consumer marketing programs. Each Watsons store houses nothing but the best brands from top manufacturers all over the world and also carries its own competitively priced, high-quality private labels and brands. With more than 1000 brands ranging from medicines, cosmetics, and fragrances to personal care items and general merchandise, Watsons Your Personal Store delivers only the best health, wellness, and beauty solutions to each and every customer.