Phoebe Kaye Fernandez is GT Cosmetics first Product Endorser

By Miong - Tuesday, April 10, 2012

GT Cosmetics Manufacturing, a Cebu based beauty soap maker officially acquaint the public with their first Product Endorser, a Cebuana and host of ABS-CBN Mag-TV Na Phoebe Kaye Fernandez. Another significant reached for this year as GT Cosmetics celebrates 18th year with a great presense in its niche in the beauty industryGT owner Engr. Leonora B. Salvane said “We decided to have a Cebuana because our product is Cebuano-made, "To ensure continued patronage of our products, we realized the effectiveness of a celebrity endorser to promote them.”

The MOA Signing: Engr Salvane with Phoebe Kaye Fernandez
GT Soaps is founded on 1994, now virtually captured a nationwide market, GT has seen the need not only to protect its market but to strengthen it further by having someone credible to endorse its products. GT Cosmetics made its products amongst the sought-after brands in the country today with the help of the so-called word of mouth, which really a big help.
Phoebe Kaye Fernandez is an ABS-CBN talent and Bisaya indie film actress who is young, vibrant, fair-complexioned, and beautiful inside out. “For us, Phoebe perfectly fits the bill,” Salvane said. “We know she can help us capture the young audience.” “Furthermore, Phoebe and her mother both use GT products,”
More about GT Cosmetics EndorserPhoebe Kaye Fernandez is a registered nurse after graduating magna cum laude from the University of San Carlos in 2008. She also emerged first runner-up in the Miss Mandaue contest of the same year.
In 2011 Sinulog Short Film Festival, Phoebe was named Best Actress for her role in “Biyahe” and was nominated Best Actress in the Cinema One Film Festival for her portrayal as a psychic in “My Paranormal Romance.”
Phoebe Kaye Fernandez formally signed the memorandum of agreement (MOA) with GT Cosmetics last March 30 (Friday) at the Cabalen Restaurant in SM City Cebu.
GT Cosmetics new Product Endorser Phoebe Kaye Fernandez posted at Cebu Events Blog

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