Ginebra San Miguel Inc. (GSMI) transformed World Gin Day, from Luzon to Visayas and Mindanao, into a month-long celebration of gin through Ginuman X—a series of fun, fresh, immersive events that brought together music, cocktails, community, and Pinoy camaraderie.

Ginuman X, City of Talisay, Cebu

Held in June across four major locations—RSA Sports Complex in Balayan, Batangas; Talisay City, Cebu; Robinsons Antipolo; and Pueblo de Oro in Cagayan de Oro—Ginuman X marked the newest evolution of the company's iconic Ginumanfest, bringing World Gin Day celebration closer to more consumers nationwide.

More than a concert series, Ginuman X showcased how gin continues to evolve alongside today's generation of consumers while remaining deeply rooted in Filipino culture. For decades, Ginebra San Miguel has been part of countless celebrations, reunions, milestones, and simple moments shared among family and friends. Through Ginuman X, the brand demonstrated that gin remains as relevant as ever—bringing together Gen Z, Millennials, and long-time gin enthusiasts.

Festivalfoers at Ginuman X Festival

"Gin is the only liquor with botanicals highlighting the juniper berry. Brandy, rum and other liquors do not have botanicals, hence gin is unique in both ingredients and flavor.”, said Ron Molina, GSMI Marketing Manager. "Through Ginuman X, we created a more immersive experience that celebrates not only the versatility and quality of gin, but also the spirit of togetherness that has always defined the Ginebra brand. It is our way of showing that gin continues to bring people together across generations."

Building on more than a decade of World Gin Day celebrations, Ginuman X represents the latest chapter in GSMI's continuing efforts to elevate gin appreciation in the country. Since introducing the first World Gin Day celebration in the Asia-Pacific Region in 2014 during the 180th anniversary of flagship brand, Ginebra San Miguel, GSMI has consistently expanded the celebration through innovative consumer experiences, including the One Ginebra Nation Tour, the "Gin Is In" campaign, and last year's "Your World of Gin Experience."

This year, the company raised the bar once again.

The "X" in Ginuman X stands for “eXperience, eXtraordinary, and eXciting”—three elements that defined every stop of the nationwide celebration.

Filipino hip-hop group ALLMO$T at Ginuman X

Chocolate Factory at Ginuman X festival

Ginuman X Festivalgoers enjoying the games

Oh! Caraga at Ginuman X

Festivalgoers also enjoyed interactive cocktail demonstrations, games, raffle prizes, exclusive merchandise, and engaging brand activities that encouraged participation while showcasing the versatility of Ginebra products in modern cocktail culture.

For Paolo Jose "Tooper" Tupaz, GSMI Group Product Manager, Ginuman X reflects how the company continues to innovate while staying true to its heritage.

"Ginuman X is our biggest and most immersive World Gin Month celebration yet. We created an experience where people don't simply attend an event—they become part of it. We introduced a new way of celebrating gin while keeping alive the Filipino spirit of tagayan, friendship, and community that has always made Ginebra special," Tupaz said.

Ginuman X Festival

Beyond entertainment, Ginuman X also carried a deeper purpose.

A portion of the proceeds from the nationwide events was donated to the San Miguel Foundation, allowing every celebration to contribute to meaningful community programs.

"Celebrations become even more meaningful when they create a positive impact beyond the event itself," Tupaz added. "Every ticket, every toast, and every shared experience helped support communities through the San Miguel Foundation. It's our way of reminding everyone that great celebrations can also give back."

With the successful holding of Ginuman X, GSMI has not only reimagined the country's largest World Gin Month celebration—it has also reaffirmed its leadership in shaping the future of gin appreciation for a new generation of Filipinos.

Ginuman X, City of Talisay, Cebu

GSMI is the producer of the world’s largest-selling gin, Ginebra San Miguel. Its other quality distilled spirits include GSM Blue Mojito, GSM Blue Lychee Martini, GSM Blue Margarita, GSM Blue Gin Pomelo, GSM Blue Light Gin, Ginebra San Miguel Premium Gin, 1834 Premium Distilled Gin, Archangel Reserve Premium Dry Gin, Antonov Vodka, Freedom Island Light Rum, Primera Light Brandy, the Philippines’ no. 1 Chinese wine Vino Kulafu, and Vamos Tequila Gold.

DJI, the global leader in civilian drones and innovative camera technology, officially unveiled its highly anticipated next-generation pocket gimbal camera, the DJI Osmo Pocket 4P, during an exclusive launch event held at Uma Nota Manila in Bonifacio Global City.

Hosted by renowned media practitioner Migs Bustos, the exclusive gathering brought together Manila’s premier tech journalists, lifestyle creators, and professional cinematographers for an immersive, hands-on preview of the groundbreaking device. The event layout seamlessly guided attendees from an elite technical preview through an elegant registration, welcome drinks reception, and a custom interactive photo-op session tailored to demonstrate the camera’s immediate real-world capabilities.

Following a captivating product reveal and exclusive pre-recorded showcases, DJI’s Mhary delivered an insightful Product Talk highlighting the radical hardware and software upgrades driving the Osmo Pocket 4P. Built for the modern creator, the brand-new model introduces unprecedented imaging performance, advanced smart tracking, and superior stabilization within its iconic ultra-portable form factor.

Industry Visionaries Discuss the Future of Storytelling

A major highlight of the afternoon was an expert-led Panel Discussion centered around the rapidly evolving landscape of visual media and creative content creation. The panel featured highly respected industry trailblazers:

• Randz Manucom, who shared sophisticated insights into utilizing compact tools for high-end fashion, culture documentation, and editorial storytelling.
• Sherard Yu, who discussed breaking boundaries of visual content creation and professional commercial work on the move.
• Ryan Audencial, who provided a director’s perspective on extracting cinematic excellence and cinematic storytelling from pocket-sized setups.

The conversation seamlessly transitioned into an intimate Fireside Chat featuring top-tier lifestyle tech creator Mary Bautista and Giancarlo Viterbo, Founder of Gadget Pilipinas. The duo broke down consumer expectations, everyday practicalities, and the massive workflow leaps that the Osmo Pocket 4P offers to both seasoned vloggers and casual everyday storytellers alike.

An Immersive Power Talk and First-Hand Experience

Following an inspiring Power Talk delivered by DJI’s Simon Chow, attendees were invited to the main floor for a comprehensive, guided Product Experience zone. Led by Migs Bustos, guests thoroughly tested the Osmo Pocket 4P's low-light performance, ultra-fast tracking, and advanced audio compatibility under various real-world scenarios simulated inside the venue.

The excitement culminated in a high-stakes raffle draw presented by Migs and Bryan. In addition to exclusive dining vouchers courtesy of Uma Nota, lucky attendees went home with the newly launched DJI Mic Mini 2 (2tx) systems and a grand prize of the ultimate DJI Osmo Pocket 4P Creator Combo.

Concluding the launch, a breathtaking Same-Day Edit (SDE) video created on-site by visual architect Kyle Sy alongside Migs Bustos was screened, showcasing stunning, cinematic highlights of the event filmed entirely on the newly released Osmo Pocket 4P. Migs Bustos officially brought the afternoon to a close with final remarks, celebrating a new milestone in creative freedom.

Only supported in certain camera modes. All data measured using the production model of Osmo Pocket 4P under controlled conditions. For more information, please refer to the official DJI website.

For more information, visit DJI Philippines’ official social media accounts:

Facebook: DJI Philippines (https://www.facebook.com/djiphofficial)

Instagram: @dji.philippines

Tiktok: @djiphilippines

You can also purchase via DJI Philippines’ official stores

DJI products are also available in major shopping malls - SM Aura, SM Pampanga, SM Dasmarinas, SM Seaside, SM Mall of Asia, SM Megamall, SM North EDSA, SM City Palawan, One Ayala, Abreeza Mall Davao, SM City Iloilo, SM City Sucat, SM City CDO, SM City Zamboanga, and SM City Sta. Mesa.

You may visit DJI online stores:

DJI website: www.djiph.com.

Shopee: https://ph.shp.ee/8fpqmk5q?smtt=0.0.9 

Lazada: https://s.lazada.com.ph/s.ZgHwKE?c=s 

Tiktok: https://vt.tokopedia.com/t/ZS96xfFekQMyU-FZUR5/

About DJI 

Since 2006, DJI has led the world with civilian drone innovations that have empowered individuals to take flight for the first time, visionaries to turn their imagination into reality, and professionals to transform their work entirely. Today, DJI serves to build a better world by continuously promoting human advancement. With a solution-oriented mindset and genuine curiosity, DJI has expanded its ambitions into areas such as renewable energy, agriculture, public safety, surveying and mapping, and infrastructure inspection. In every application, DJI products deliver experiences that add value to lives around the world in more profound ways than ever before.

A landmark bill is being advanced in the House of Representatives to establish comprehensive legal safeguards, ensure fair compensation, and grant benefits such as hazard pay and night shift differential to an estimated 1.5 million freelance workers across the Philippines..

Under House Bill 17, also known as the “Freelance Workers Protection Act” filed by Cong Martin Romualdez, the proposed law seeks to put an end to the long-standing plight of freelancers who either face underpayment or get completely defaulted on by clients due to the lack of formal, written contracts.

According to Romualdez, the initiative intends to formally recognize the massive contribution of the freelancing sector to the Philippine economy while safeguarding them from exploitation. 

Currently, a significant portion of freelancers operate without formal legal safety nets, leaving them vulnerable to non-payment of hard-earned compensation.

"It is high time we put teeth into the law to protect our freelancers. They are not just alternative workers; they are one of the primary pillars of our modern economy, and they rightfully deserve adequate legal protection and fair compensation," Romualdez said.

One of the key provisions of HB 17 is making a written contract mandatory before any work engagement commences between the freelancer and the client. Additionally, the bill mandates that clients must provide an upfront down payment of no less than thirty percent (30%) of the total contract value to guarantee employer commitment.

Beyond mandatory agreements, the bill secures vital labor benefits for freelancers. These include a night shift differential for those working late hours, as well as hazard pay for assignments or deployments that pose significant risks to their safety and health.

To ensure strict compliance among employers and clients, the proposed law introduces substantial penalties and fines for violators. This legislative push is expected to foster a safer, fairer, and more robust environment for the continuously expanding freelance industry in the Philippines.

Dr. Khoo Kei Siong, Deputy Medical Director and Senior Consultant, Department of Medical Oncology recently had a talk titled "Why More Filipino Women Are Being Diagnosed with Breast and Cervical Cancer Too Late" in partnership with Parkway Cancer Centre (PCC) here in Cebu. Sharing here some takeaways from the talk that might benefit my readers in this blog.

Dr. Khoo Kei Siong, Deputy Medical Director and Senior Consultant, Department of Medical Oncology

Mvth 1

"I have no symptoms, so I'm healthy."

Fact: Most cancers in their most treatable stage are "silent." Screening is specifically for finding what vou cannot feel or see

Myth 2

"Only those with a family history get it

Fact: 70-80% of women diagnosed with breast cancer have no family history. Every woman is at risk ust by being a woman

Myth 3

"Screening is painful/scary/shameful."

Fact: Mammogram is uncomfortable. But the discomfortis of a few minutes is infinitely smaller than the long-term struggle of late-stage diagnosis.

Myth 4

"Surgery or biopsies spread the cancer."

Fact: Surgery and biopsies are essential to determine the type of cancer. The cancer grows because of its own biology, not because a doctor looke at it.

Myth 5

"It's up to God/Fate."

• Fact: We need faith as many things are not within our control. Our body is a gift, and caring for it through medical science is part of that responsibility.

Now that you have some idea on what are the facts and the myths, here's info at what Age and frequency to get screened:

Breast cancer screening with a mammogram is recommended

• Annually for ages 40-49
• Bi-annually for ages 50-69
• Discuss with doctor for ages 70 and above

Cervical cancer screening applies to anyone who is or has been sexually active

• Pap test every 3 years for ages 25-29
• HPV test every 5 years for ages 30-69

To conclude:

• Cancer is common and can be deadly
• Screening saves lives!
• Advances in molecular sciences has led to better characterization and more precise diagnosis
• Modern cancer treatment is no longer one-size-fit-al but a more targeted approach based on precise molecular profile of the tumor.
• Longer term survival with good quality of life is now possible in some advanced cancer.