The partnership expands the growing suite of LazMembership benefits, reinforcing Lazada's commitment to delivering value beyond everyday shopping.

"Our partnership with Viu brings together two brands that understand the evolving digital lifestyles of Filipino consumers. By adding premium entertainment to the LazMembership ecosystem, we are making membership even more rewarding and relevant for our Platinum community,” said Alvin Ching, Head of General Operations at Lazada Philippines. 

As part of Lazada's broader effort to evolve LazMembership as a lifestyle-oriented loyalty ecosystem, partnerships such as this one underscore its ambition to make membership more rewarding, more relevant, and more connected to the everyday lives of its customers.

For more information, you can visit Lazada Philippines on Facebook, Instagram, and TikTok. 

About Lazada Group

Lazada Group is Southeast Asia's pioneer eCommerce platform. For the last 14 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region.