Starbucks' "Celestial beauty of the undersea" Anniversary collection

By Miong - Wednesday, September 19, 2018

Starbucks re-imagines the biggest symbol of its brand, the two-tailed Siren with the release of its limited-edition Anniversary Collection. An artwork themed “Celestial Beauty of the Undersea” has ethereal qualities with the siren swimming in a sea of stars.

The special Anniversary Collection which includes a wide array of merchandise catered to varied tastes, the line features a palette of cool shades of blue and white with hints of copper.

Since 1971, the Siren has been the brand’s enduring logo that invites customers inside its stores across the world. The two-tailed siren is taken from a Norse woodcut from an old maritime book pays homage to the seafaring history of Seattle as a port city and the journey of coffee itself which is often being transported across the seas.

For the Anniversary Blend, Starbucks celebrates its legacy of coffee roasting, blending expertise  and craftsmanship with a complex and full-bodied cup with spicy and earthy flavors - a bold fusion of aged Sumatra, Papua New Guinea and Indonesian coffees blended together and roasted. Starbucks Anniversary Blend is available in whole bean and VIA format.

The limited edition Anniversary Blend Card, another tribute to the mythical sea creature features the siren’s blue-green tail with copper gold detailing available in minimum activation of 500 pesos.

The siren has continuously transformed through the years along with Starbucks growing global community. When the company revamped itself into a coffeehouse in 1987, its muse was colored an emerald green and given a more contemporary look. In 1992, the logo was zoomed in on the siren, focusing on her wavy locks and warm smile with just hints of her two tails. Eventually, 2011 ushered the biggest change yet as the siren broke away from her circle and became the icon that we all know today. Now, she remains the welcoming face of Starbucks, pulling in coffee-lovers with her enigmatic smile.

Starbucks celestial siren themed anniversary collection posted at Cebu Events Blog

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