The Saucony Fitness Tour is a free gym tour with an exclusive training session and a chance to score amazing Saucony goodies. The Cebu leg is held at FitCamp PH at Camp Lapu-Lapu, Apas, Cebu City premises and joined by Saucony Regent Aguila Ironman 70.3 Asia-Pacific Athletes. During the Saucony Fitness Tour, participants gets an up close and personal look of the Liteform Series collection. Saucony introduces a fresh range of athletic kicks with Saucony’s signature FORM2U memory foam technology. The Liteform Series is the perfect partner for the Saucony Fitness Tour, get to know more of these series below.



Saucony Liteform Series provides the perfect fusion of performance and style allowing you to be in charge of your day without skipping a beat. Lightweight uppers and flexible cushioned outsoles bring you all day comfort and style.



Liteform Feel, Liteform Miles, and Liteform Prowess are heavy on style and ultra-light on your feet. Visually dynamic performance mesh or textile material both offer up a top-shelf running experience while providing an all day great look with FORM2U memory foam that provides comfort.

The first shoe which introduced Saucony’s signature Form2U memory foam technology is the Kineta Relay. These shoes are lightweight and ideal for your light workouts and active lifestyle. It fuses a clean, modern aesthetic with performance technologies such as high-abrasion EVA foam for grip and durability, and the FORM2U plush memory foam for cushioning that brings all day comfort.


The best of street style and slide-on comfort is with Stretch & Gowith having performance materials in a modern fashion silhouette. No need for knots and laces because a sleek elastic gore strap hugs the foot perfectly for easy on/easy off versatility. And the FORM2U memory foam will make you feel great throughout any workout.

Visit www.saucony.com.ph and at SM Department Store Cebu and SM Department Store Seaside City Cebu to experience The Saucony Liteform Series. Now available in men’s sizes 7-12 and in women’s sizes 5-9.

Saucony held Fitness Tour, launches Liteform Series at FitCamp PH posted at Cebu Events Blog

Uratex Foam introduces its newest brand endorser, Matinee idol Matteo Guidicelli at SM City Cebu and also launched Uratex's newest TV commercial with Guidicelli through a special preview. The new Uratex TV commerical goes “When I first met you, I knew you were The One for me. Kumportable ako sa ‘yo. Sa ‘yo ko lang na-feel ito. Ikaw lang ang perfect para sa akin,” Guidicelli swoons while caressing his Uratex Classic Mattress and pillow. Matteo as a busy performer, influencer, and fistpiration, has now found his perfect sleep partner in Uratex.



Uratex is a brand that provides quality sleep comfort and support without breaking the budget. The innovative Uratex Airlite Cool is formulated with Sleep Cool Technology that effectively lets air flow freely. Known for its breathability, its side panel uses 3D Spacer fabric so you feel refreshed while you sleep.

The makers of Uratex - Polyfoam RGC International Managing Director, Peachy C. Medina explains Uratex has been helping generations of Filipino families sleep soundly and wake up refreshed. It’s a legacy that Uratex are proud of and inspires them to bring in the best technology to provide the best sleep solutions.



Each Uratex product is manufactured with five qualities and technologies that ensure all foams the company produces are of high and world-class quality: ISO 9001 Accreditation, State-of-the-Art Equipment and Machinery, World-Class Formulation and Process Engineering Technology, and Usage of Best Raw Materials. Collectively, it is called Uratex's Quali-5 Cellular Technology.

Uratex Philippines Marketing Director, Cherry Wong-Tan talks about ‘The One for Uratex’ campaign that Uratex wants the people to appreciate and instill in their minds the value of sleep. People are too focused on work that they neglect to get proper sleep. Some are sleep-deprived, that’s why they can’t perform well the next day. Even children need to sleep well, in a healthy position, to perform well in school.



Uratex Classic Mattresses is on display during the launch for mall-goers to admire and eventually buy. Among the impressive selections of the line are the Uratex Airlite, Edge mattress, and the newly launched Ivory Dreams pillows. Uratex long time partner SM Home will transform the busy North Wing of SM City Cebu into a bedroom showcase.

SM Home Assistant VP of Marketing Tom Castaneda said they are so honored and humbled that Uratex has chosen to begin the celebration of the company’s momentous milestone with SM Home. Uratex has always been a strong and reliable business partner, they congratulate them for continuing to serve as a leader in the production of high-grade quality foams and as SM is commemorating 60 years in the retail industry, they join Uratex in what's turning out to be an exciting double celebration to both brands continued partnership for many more milestones to come.



Uratex is set to open three new factories in Butuan, General Santos and Bacolod this year, raising the total to 21 nationwide. Its 13th showroom will open in Mandaluyong.

Uratex is already looking forward to the next 50 years as it strives to remain true to the mission and mantra of its founder, Robert G. Cheng: “We will not stop until we give every Filipino a comfortable and affordable mattress to lie on.”

Find more than 1 million books at up to 80 percent off and enjoy 24 hours of non-stop book-shopping at the biggest book sale in the world - The Big Bad Wolf Book Sale opens its doors to all book lovers from Cebu and across the region beginning 13 July – 23 July 2018 at the IC3 formerly IEC Convention Center, the Sale will be open for 24 hours non-stop until the very last day.


Readers can expect to find bestsellers, novels, business books, art and design titles, cookbooks and a fantastic range of children’s books ranging from activity books, story books and interactive books. All the books at the The Big Bad Wolf Book Sale are priced at 60% - 80% off their regular prices.

The Founder and Managing Director of Big Bad Wolf Books Andrew Yap is happy to be able to bring all these books at affordable prices to everyone in Cebu, including those who are travelling to Cebu for the Sale. He hope that through The Big Bad Wolf Book Sale's presence here in the Philippines, they are able to cultivate a culture of reading and encourage people to read more.

They believe that English literacy is important and should be made available to all. Big Bad Wolf will be collaborating with Gawad Kalinga (GK) to donate books to libraries in Budlan, Damanjug and also Bantayan/Ticad through Red Readerhood programme. By equipping these libraries with books, 500 families will have access to these books. Part of the proceeds from the Sale will also benefit programs of GK. Shoppers can also do their part by purchasing books at the Red Readerhood area of the Sale just before the exit.

Cebu Provincial Head of Gawad Kalinga Toby Florendo is thankful that now they are able to equip community libraries with quality reading materials. This will definitely help the families to gain access to books and reading materials that can help improve their English literacy and expand their knowledge. Books also act as a good platform to encourage readers to imagine and dream.



Reminder to all those planning to visit the Sale to shop responsibly and return unwanted books to where they found them, so books do not go missing and everyone can easily locate the books they want. Each day maybe different, those who return to the Sale again may find brand new titles to pick up as the Sale is replenished.

The Big Bad Wolf Book Sale offers few mode of payments in cash, credit and debit cards. GCash payment is also accepted at the Sale. The Big Bad Wolf has partnered with 2GO for the first time to deliver purchased books to shoppers’ preferred destinations for a hassle-free shopping experience.

The Big Bad Wolf Book Sale updates are available at their FB page @bbwbooksphilippines and Instagram @bbwbooksph