MOVE IT Advances Cebu’s Transport Ecosystem with Upgraded App and Commitment to Professionalizing Local Habal-Habal Sector

By Miong - Monday, July 03, 2023

CEBU CITY — MOVE IT, a homegrown Filipino motorcycle taxi service is upping the game in Cebu’s transportation sector with the unveiling of its newly improved app and its dedication to the professionalization of the local habal-habal sector.

By offering a safe, reliable, and cost-effective commuting alternative, MOVE IT seamlessly dovetails with the government’s ongoing efforts to formalize and professionalize Cebu’s local habal-habal rider communities.

In line with its vision, MOVE IT warmly welcomes existing habal-habal riders to join its ranks - a move that signifies a meaningful stride towards securing a safer and more reliable motorcycle taxi sector for Cebu.

“The prevalence of the habal-habal industry in Cebu is indicative of the need for alternative transportation options. This reality strengthens our commitment to expanding our footprint in the Queen City of the South, improving the commuting experience of Cebuanos, and empowering the local community with viable and sustainable livelihood opportunities. ," shares Wayne Jacinto, MOVE IT's General Manager. 

SOLID PARTNERSHIP. The local government of Cebu and homegrown motorcycle taxi provider MOVE IT join hands to professionalize the habal-habal sector through the official launch of the upgraded MOVE IT app in the province.

(L-R) Cebu City Councilor Joel Garganera, Cebu 3rd District Representative Pablo John “PJ” Garcia, MOVE IT General Manager Wayne Jacinto, MOVE IT Head of Expansions Josh Ong

Professionalizing the Habal-Habal System

At the most recent Senate hearing on the legalization of motorcycle taxis, lawmakers urged all regulatory agencies and motorcycle taxi players to take part in solving the pain points in the country's habal-habal system, particularly concerns on safety and security.

MOVE IT is confident that its safety and security framework strategically complements the local government’s marching order to regulate and professionalize the decades-old habal-habal system. In line with this, the company encourages local habal-habal drivers and other aspiring rider-partners to join its robust onboarding program for its Cebu fleet.

Committed to driving financial stability for its rider-partners, MOVE IT ensures viable earning opportunities through low commission rates competitive incentive schemes, comprehensive insurance packages, and exclusive deals on rider essentials.

Elevating Motorcycle Taxi Experience

Enhancing the commuting experience for all Cebuanos is MOVE IT’s upgraded mobile app, backed by Grab’s cutting-edge technology. MOVE IT’s newly upgraded app - with a 99.95 percent uptime guarantee, enhances reliability while bolstering on safety commitment and convenience with features such as:

  • The in-app internet calling, which allows passengers and riders to communicate via the app, eliminating the need for third-party chat platforms. This safekeeps the privacy of both parties.
  • The 24/7 Safety Center, which is intended for round-the-clock emergency assistance.Through this feature, app users can easily reach out to emergency contacts or law enforcement. 
  • Th Share-My-Ride, which enables users to effortlessly share ride details with loved ones for added peace of mind.

MOVE IT is also revolutionizing the online mapping system of two-wheel ride-hailing with the integration of GrabMaps and Navigation on its platform. GrabMaps and Navigation is an enterprise service offered by Grab that provides accurate and efficient mapping by leveraging its hyperlocal data. 

This sophisticated online mapping technology equips rider-partners with efficient routing for optimized travel time and mileage. This also enables rider-partners to adapt to road changes and updates in real-time. 

Furthering the seamlessness of the user experience on its platform, MOVE IT adds cashless payment options through both debit and credit cards. The company is also preparing to add more modes of payment as it works closely with leading mobile wallets. 

Passengers can conveniently download the new MOVE IT app from the Google Play Store and App Store. To celebrate the launch of the upgraded app in Cebu, MOVE IT is running an exclusive promotion for Cebu passengers, offering two free rides until June 30. Passengers can avail of this exciting offer by simply entering the promo code MOVEITSASUGBO when booking their rides. Don't miss out on this limited-time opportunity to experience the convenience and benefits of MOVE IT's upgraded app.


MOVE IT, a homegrown transportation solutions provider is a ride-hailing platform that provides safe, honest, and affordable motorcycle taxi services. MOVE IT is one of three platforms allowed in the pilot study of the motorcycle taxi industry in the Philippines. It is committed to upholding the livelihood and welfare of its rider-partners through competitive income opportunities, bonus schemes, and insurance packages. MOVE IT proudly maintains low commission rates that allow rider-partners to take home high net earnings for their families.

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