MINI opens new dealership in Cebu to strengthen presence in Central Visayas region.

By Miong - Tuesday, March 28, 2023

Cebu City, Philippines. MINI Philippines continues to strengthen its presence in the country with the opening of MINI Cebu, the sole MINI dealership in Central Visayas. Operated by AutoStudio Philippines Corporation (AutoStudio), the facility offers a full suite of services such as new car display, three aftersales service bays, and vehicle and lifestyle accessories.

Gracing the launch event were Mr. Willy Tee Ten, president of MINI Philippines and of the Autohub Group; Mr. Alfonso Luzuriaga Jr, president of AutoStudio, and esteemed board members of AutoStudio - Mr. Gabriel Alonzo, Mr. Edmundo Samson, and Mr. Wilson Tan. Mr. Tee Ten commented, “The MINI Cebu showroom is a testament to the strong partnership between the Autohub Group of Companies and AutoStudio. MINI first established our pop-up store in Escario back in February 2021, and it is wonderful to have a permanent presence in Central Visayas to better cater to our customers in southern Philippines.” Mr. Luzuriaga added, “We are proud to launch the new and permanent home of MINI in Cebu. It is both an honour, and a great responsibility, to be the only MINI dealership in Central Visayas with full services. We will work hard to provide our valued MINI clients with the high- quality services they deserve and the signature go-kart driving fun they desire.”

Left to right: Mr. Jefferson C. Lizardo, General Manager of MINI Philippines; Mr. Wilson Tan, Board Member of AutoStudio; Mr. Kidd Yam, Head of MINI Asia; Mr. Alfonso Luzuriaga, President of AutoStudio; Mr. Willy Tee Ten, President of MINI Philippines and Mr. Edmund Samson, Board Member of AutoStudio.

Measuring 419.57 sqm, the new showroom displays the MINI Cooper S 3-Door, a compact urban icon fit for the streets, and the MINI John Cooper Works 3-Door, which embodies the very essence of motor sport. The showroom also boasts a JCW corner, an expansive lifestyle and lounge area for customers to enjoy, and bigger service facilities for clients. Located at Veterans Drive, Nivel Hills, Lahug, Cebu City, the new MINI Cebu showroom is now open to the public. It is open from Monday - Saturday, 9:00am to 6:00pm and Sunday from 9:00am to 5:00pm.

MINI Cebu is also offering up to 10% discount on selected MINI lifestyle items and up to PHP 100,000 discount on new MINI units during its launch period from today until 31 March 2023. For more information about the showroom, its services, or to arrange an appointment, customers are invited to call 0917-652-3345.

About MINI in Asia

MINI is headquartered and manufactured in Oxford, UK and is a brand of BMW Group. In East Asia, this iconic car is sold in Singapore, Brunei, Vietnam, New Caledonia, Guam, Sri Lanka, Tahiti, Philippines, and Indonesia. The full range of MINI is available in these markets – MINI Electric, MINI 3-Door, MINI 5-Door, MINI Convertible, MINI Clubman, MINI Countryman, and MINI John Cooper Works. For more information:

About MINI Philippines

British United Automobiles, Inc. or MINI Philippines is one of the distributorship brands under the umbrella of the Autohub Group. MINI Philippines is the sole distributor of the iconic British automotive brand, MINI. Currently, MINI Philippines has four dealerships in the country, located in Bonifacio Global City, Alabang, Pampanga and Cebu. The MINI range available in these locations – MINI 3-Door, MINI-5 Door, MINI Countryman, and MINI John Cooper Works. MINI Convertible and MINI Clubman are available via indent order. For more information:

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