strengthens support for growing Visayas agency force and customer base

Pru Life UK marked the official opening of PRUHouse Cebu with a vibrant Chinese New Year celebration, reinforcing the company’s long-term commitment to its expanding agency force and customer base across the Visayas region.

Opening of PRUHouse Cebu at Cebu Business Park

In keeping with the festive spirit of renewal and prosperity, the ceremony featured a traditional dotting of the lion’s eyes and dragon dance. The symbolic performance sets an auspicious tone for PRUHouse Cebu’s inauguration, reflecting hopes for growth, good fortune, and continued success in the region.

“The launch of PRUHouse Cebu underscores our commitment to empowering our agency force in Visayas by providing them with a space that supports learning, collaboration, and connection,” said Pru Life UK Vice President and National Sales Director Jennifer May Santos. “By strengthening our physical presence in Cebu, we are making it easier for our agents to engage with one another, continuously develop their skills, and deliver quality financial guidance to our customers.”

A hub for learning and collaboration

Strategically located in the central business district of Cebu City, PRUHouse Cebu spans a total of 12,130 square feet and features a local theme inspired by Cebuano icons and landmarks. It houses approximately 1,000 of Pru Life UK’s agency workforce. The facility enhances accessibility for both agents and customers in the region and is envisioned as a shared space where financial advisors can conduct meetings and collaborate on initiatives that support the company’s mission of helping Filipinos get the most out of life.

Photo shows (L-R): Joseph Lopez, Sector Head for Independent Branches; Xenas Kintanar, Sector Head for Visayas–Mindanao; Montini De Guzman, Vice President for Agency Strategy & Operations; Agnes Bautista, Vice President & Head of Agency Recruitment; Jennifer Santos, Vice President for Agency Growth and National Sales Director; Henry Gocuan, District Manager, Blue Pearl District; Kristine Lusanco–De Monteverde, Senior Vice President & Chief Operations Officer and Atty. Calvin Kohchet Chua, Senior Vice President & Chief Legal, Government Relations, and Sustainability Officer

PRUHouse Cebu is designed to function as more than just a workspace. It is positioned as a center for capability-building, offering areas that support training programs, team discussions, and leadership development activities. By creating an environment that encourages collaboration and continuous learning, Pru Life UK aims to further strengthen the professionalism and readiness of its Visayas-based agency force.

PRUHouse Cebu Logo Wall

With the opening of PRUHouse Cebu, Pru Life UK continues to strengthen its footprint nationwide, underscoring its confidence in the Visayas as a key growth region and reaffirming its commitment to supporting agents through accessible and well-designed spaces, so customers can continue to Count on PRU for their financial and protection needs for this generation and generations to come.

Photo shows (L-R): Xenas Kintanar, Sector Head for Visayas–Mindanao; Atty. Calvin Kohchet Chua, Senior Vice President & Chief Legal, Government Relations, and Sustainability Officer; Henry Gocuan, District Manager, Blue Pearl District; Kristine Lusanco–De Monteverde, Senior Vice President & Chief Operations Officer; and Jennifer Santos, Vice President for Agency Growth and National Sales Director

About Pru Life UK

Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.  

Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of close to 38,000 licensed agents. 

Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.   

Currently, Pru Life UK serves over 930,000 individual policyholders and more than 85,000 insured group members, and ranks first in New Business Annual Premium Equivalent* as of FY 2025, according to the Insurance Commission.   

Pru Life UK is a subsidiary of Prudential plc, with a legacy of more than 175 years of safeguarding the future of millions of families for this generation and generations to come.   

Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer center is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer center contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: contact.us@prulifeuk.com.ph. 

The PRU customer center processes customer concerns based on applicable timelines provided by the law. Visit www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information. 

Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission. 

The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines. Their Cebu District office is located at Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/ for more information.