Wednesday, October 21, 2009

Goodyear Philippines' roadshow at Parkmall Cebu!

Being one of the world’s largest tire manufacturers, Goodyear acknowledges its immense responsibility to observe good corporate governance. Goodyear is mindful not only of the impact of its business operations on its key stakeholders but also of its contribution to the safety of the general public. “Goodyear works to be a socially responsible company in all areas. It focuses on its core value, which is safety, and mobilize its human, physical and financial resources to promote safety across three vectors – Road & Driver safety, Environmental safety, and Workplace safety.”
"Goodyear Pa rin!" brings Woman with drive sessions in the Public.
Goodyear Pa Rin! opens the highly successful Women with Drive session to the public. Women with Drive, is an advocacy campaign specially designed for females to empower them with basic auto maintenance and troubleshooting skills. The session educates participants on road safety and equips them with knowledge of a vehicle’s different areas, including the engine, fluids, electrics, belts, hoses, wipers, under body and tires. The sessions are conducted by the country’s top racers and Goodyear endorsers.

Pia Boren
Goodyear endorser Pia Boren demonstrates the P5 tire check, a useful trick to check your tire’s wear and tear. Insert the P5 coin into the tire tread right side up. As long as the wavy line at the bottom of the coin is not exposed, your tire treads are not worn out and have adequate grip for your safe driving.
Inflate, rotate, replace – simple tire safety tips from Goodyear’s Women With Drive.
Goodyear Philippines has been working to empower women drivers through its Women With Drive Motoring Workshops, an advocacy campaign specially designed to equip ladies with basic auto maintenance and troubleshooting skills. The session educates participants on road safety and allows them to understand a vehicle’s different operational areas, including the engine, fluids, electrics, belts, hoses, wipers, under body and tires. The Women with Drive sessions are conducted by the country’s top racers and Goodyear endorsers. This is Goodyear's way of free community service, a program created to provide women with the knowledge and confidence to keep their car in safe and in running order
Goodyear Launches Search for Heroes of the Road
Bayani ng Kalsada road safety campaign now underway
Goodyear Philippines takes motoring safety beyond defensive driving by enjoining drivers of public and private vehicles to be heroes on the road via its Bayani Ng Kalsada (BNK) program, an annual nationwide search for Filipino drivers who have exhibited heroic acts of courage or extraordinary selflessness while on the road.
“Through this corporate social responsibility initiative, we at Goodyear Philippines underscore an important aspect of ensuring road safety—that it is everyone’s responsibility,” said Goodyear Philippines managing director Gerry Alava.
"Being a company whose products people entrust their lives to as they traverse the roads and highways across the Philippines, we are compelled to push the road safety message to our consumers. Our commitment to this effort is non-negotiable. More than a popularity contest, BNK is a concrete manifestation of what road safety is all about--going beyond our personal levels of comfort and becoming more aware of others who are on the road with us," he continued.
For more info about BNK, log on to
www.goodyear.com.ph/bayani

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