Kraft Cheez Whiz, one of the most-loved cheese brands in the country in partnership with the Department of Education has come up with Palamantasan–the first Interschool Competition among grade school students nationwide in a quest for Nutrition Education. This is in line with the Department of Education’s thrust to enhance Nutrition Education in schools.
Kraft Cheez Whiz chose to do a school-based program to further raise public consciousness. “School is second to home where children learn basic lessons and values,” Alex Dan Tacderas, Category Manager for Cheese and Spoonables, Kraft Foods Philippines shares. “That is why we wanted to direct our cause and execute our program in schools–in both an enjoyable and educational way,” Tacderas adds.
Cheez Whiz Palamantasan 2010 in Lapu-Lapu City Central School
“These schoolchildren are at the stage of developing a sense of responsibility,” Paolo Serrano, Senior Brand Manager of Cheez Whiz, Kraft Foods Philippines explains. “This is why we want them to realize the significance of proper nutrition themselves–through a series of fun, creative and learning activities,” Serrano adds.With the desire to make this competition-based campaign both feasible and fit for the participating schools, different forms of contests were prepared by the well-loved cheese brand. “These are children and we all know they prefer learning in a fun yet challenging way,” Serrano addresses. “We wanted to relay our cause to the schoolchildren through competitions,” Serrano further states.

With contests such as Jarchitecture or Jar Art, Speech Choir, Sandwich Making, Essay-writing and more, the overall wit and skill of the participating children will be challenged. “This is not only to find out how much they know about the importance of good nutrition–it’s about them having the opportunity to learn more, apply it and share it with others.”
Winners for Palamantasan 2010 LLC Central Elementary School Leg
Winners for Palamantasan 2010 Lapu-Lapu City Central Elementary School Leg (July 17, 2010) were: Essay Writing Contest- Despi Montesa (91.7); Jarchitecture - Cheez Whizy Body Protector(Guitar-Shaped) (84.33); Speech Choir - Team Aktibo (95.0); Sandwhich Art - Sandwhich-on-a-Stick (Mother and Daughter Dina and Samantha Montero) (93.0); Cheering Contest- Group 3-She Brats(85.33)

Spearheaded to spread the significance of eating good, Palamantasan will not only last for the whole month of July. This nationwide nutrition advocacy will be conducted until the month of September. “In fighting malnutrition, we vie for sustainability and deep impact on schoolchildren,” Tacderas says.
Continue to Count on Children
Over the years, educating children about proper nutrition has been one of the primary advocacies of many institutions. Palamantasan revolutionizes the learning experience of school children in corporate-sponsored nutrition education. With Palamantasan as a promising project to help children become healthier in more ways than one, the country is continuously given the hope of a better and brighter future.
About Kraft Foods
The combination of Kraft Foods (http://www.kraftfoodscompany.com) and Cadbury creates a global powerhouse in snacks, confectionery and quick meals. With annual revenues of approximately $50 billion, the combined company is the world’s second largest food company, making delicious products for billions of consumers in more than 160 countries. The combined company's portfolio includes 11 iconic brands with revenues exceeding $1 billion – Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gums; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Another 70+ brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.
Kraft Cheez Whiz Palamantasan 2010 posted at Cebu Events Blog.