SM Cinema unveils a digital masterpiece in www.smcinema.com. The new website offers a fresh new look, a distinctive feel and the absolute experience of total convenience. SM Cinema along with Marketing Convergence Inc. and Mobile Group Inc. have teamed up to bring you this state of the art information super portal.

The latest version of this information portal makes for the most convenient movie watching experience. Everything movies from A-Z is at your disposal with a click of the mouse. SM Cinema has reinvented the look and feel of the website to make it more appealing and user friendly to our customers. The look is clean and fresh which is exactly the kind of environment we want you to be in. The site is easy to navigate and will give you everything you need to know about the movie you want to watch.
Want to explore the newly opened SM Cinema branch? www.smcinema.com features google maps on the website to help you find your way to any SM Cinema branch.
What makes the SM Cinema website amazing is that it allows you to reserve and buy your tickets online. Millions of people all over the archipelago line up to watch movies at SM Cinemas. This success is characterized by long lines, especially during the blockbuster season. Now, you can purchase your tickets from the comfort of your own home, office or wherever you may be. What's more is that you can choose and reserve your seats before even getting to the theater!
WWW.SMCINEMA.COM
Online ticket purchase is available through major credit cards and Globe GCash alike. Once you've purchased your tickets, you will be given a choice of either receiving an SMS (eTicket) or printing the e-mail verification. Scan the eTicket on your mobile phone or your printed copy on BCode machines located at cinema lobbies and your movie ticket will print instantly. After which, you may go straight to the theater where your movie is showing. BCode machines will recognize all mobile phones from colored LCDs to the old school black and white.
Think you won’t make it to the movie screening on time? Do you want to treat someone to a movie? You may pass the eTicket to your friends or relatives so that they may claim and use your tickets in your place. This unique ticketing system is the first in the country. SM Cinema pioneers this unique experience to enhance customer convenience in our theaters. We've made the entire process of buying your tickets as easy as 1,2,3.
With so many prizes and freebies to be given away online, be sure to visit and register at www.smcinema.com.The absolute experience of total convenience begins here!
SM Cinema
SM Cinema is proud to be the largest cinema exhibitor in the country today, currently operating 218 cinemas in 37 SM Malls nationwide! SM Cinema, which recently opened its newest branch in SM Novaliches last October 22, 2010 continues to expand with 2 more branches expected to open this year - San Pablo and Calamba, Laguna.
Leaders in the Digital Era
SM Digital Theaters - the FIRST TRUE digital cinema in the Philippines - opened its doors to the public on November 14, 2007 at The Block SM City North EDSA with Beowulf 3D as it's first movie shown. Since then, SM Digital Theater opened up opportunities for 3D cinema and featured some of the biggest 3D movies like Up, A Christmas Carol, Cloudy with a Chance of Meatballs, Avatar, Clash of the Titans, Shrek Forever After, Despicable Me, Megamind, giving moviegoers a fully-immersive experience.
SM Digital Theater shows it flexibility by also showing 2D Hollywood movies like Transformers 2, Harry Potter and the Half Blood Prince, G.I. Joe, Wolfman and Inception. The noticeable difference is the unparalleled clarity of movies compared to movies shown in in regular 35 mm film.
SM Digital Theaters took a giant leap ahead of the digital pack when it became the first cinema to bring in the cutting-edge motion effect seat simulators last December 2009. SM Digital Theater is the only theater to offer seats which move with every action packed movie scene. With this new innovation, SM Digital Theater adds a whole new dimension to the cinematic experience.
Since it's first branch at The Block, SM City North EDSA, SM Digital Theater has rapidly grown with the birth of 25 more branches nationwide, SM Digital Theater continues to stamp its place as the leader in digital technology by bringing this cutting-edge cinematic experience to millions of Filipinos nationwide.
Experience the Difference. SM Digital Theater – The Leader in Digital Technology in the Country.
Firsts and Only IMAX Theatre
Once again SM Cinema paves the way for the ultimate cinematic experience. After opening the first ever IMAX Theatre in the Philippines at the SM Mall of Asia back in 2006, SM Cinema raised the bar with the country's first IMAX Digital Theatre at the SM City North EDSA last July 16, 2009. Now, SM Cinema strengthened its lead in the race for technological evolution with the first IMAX Digital Theatre in Cebu - reaching out to millions of Filipinos outside the Metro! IMAX Theatre SM Cebu opened with a bang last July 9, 2010 in time for the release of the highly anticipated Christopher Nolan movie, Inception! Only SM
Cinema brings this breakthrough in cinematic experience to Filipinos nation wide.
IMAX Theatre SM City Cebu is uniquely equipped with IMAX's digital projection system which will surely deliver The IMAX ultimate movie experience to all its moviegoers.
IMAX Theatre's digital theater system uses a comprehensive suite of proprietary IMAX technologies, that, when integrated together, creates an experience that consistently puts the audience IN the movie.
This is the world's most advanced digital theatre system and is superior to all conventional digital systems, just as IMAX's film-based system is superior to conventional film-based systems.
Interactive Cinema
A first and only in the Philippines, Winema at SM Cinema is a groundbreaking innovation which turns the whole movie audience into human joysticks through interactive cinema gaming. The project launched last May 2010 in SM Megamall with Boink Out (an Arkanoid game) and Power Catcher (catching falling products). Due to insistent public demand, Winema was launched in SM North Edsa The Block Cinema 1 (September 8) and SM Mall of Asia Cinema 3 (September 9).
The elements of the game are fairly easy. With a motion sensitive camera, movie watchers will maneuver the character on screen left and right by waving their arms in the air according to the direction they want it to follow. Each game will run for 1:30 minutes so the movie audience need to accumulate as much points under the given time.
Aside from playing Winema for free, the movie audience that gets to beat the high score will receive a prize for each audience member. So as they say, focus!
To ensure the novelty of this breakthrough for loyal SM Cinema patrons, new games will be introduced regularly. Winema schedule: Fridays (6PM onwards), Saturdays, Sundays, and Holidays.
Buy tickets at SMCINEMA.COM posted at Cebu Events Blog 

Walt Disney Pictures TRON Legacy Trailer Preview in IMAX 3D at SM City Cebu on the 28th!
A 20+ MINUTES 3D SNEAK PEEK ELECTRIFIES AUDIENCES AROUND THE WORLD WITH “TRON NIGHT: AN IMAX 3D EXPERIENCE” An IMAX 3D Experience, a special event on October 28, 2010, that will give audiences worldwide the first opportunity to step onto the Grid and into the cutting-edge, 3D world of Walt Disney Pictures’ high-tech adventure “TRON: Legacy,” during an exciting 20-plus-minute sneak peek of the highly anticipated film.

“TRON: Legacy” is a 3D high-tech adventure about a father and son (Jeff Bridges, Garrett Hedlund) who embark on a life-and-death journey of escape across a visually stunning cyber universe that has become far more advanced and exceedingly dangerous.
IMAX 3D Theaters Internationally will offer a Special Screening.
Selected IMAX 3D theaters nationwide and 3D & IMAX 3D theaters internationally will offer a special screening of thrilling, never-before-seen 3D footage. “It’s exciting to offer fans an early, exclusive 3D preview of ‘TRON: Legacy’ in the ultimate of formats. We can’t wait for audiences around the world to experience the visually stunning and cutting-edge world that director Joe Kosinski has created,” said Sean Bailey, President of Production, Walt Disney Studios Motion Pictures.
Greg Foster, Chairman and President of IMAX Filmed Entertainment, is equally enthusiastic. “We are ecstatic that the Disney team and the ‘TRON: Legacy’ filmmakers elected to debut this amazing footage exclusively in our network of theaters,” said Foster. “This first-look in IMAX 3D is the most immersive way to bring audiences into the world of ‘TRON: Legacy’ and kick-off the countdown to the film’s highly-anticipated launch.”
TRON: LEGACY (In Disney Digital 3D™ and IMAX® 3D)
WALT DISNEY PICTURES
Website: Disney.com/TRON
Like us on Facebook: facebook.com/TRON
for TRON Night Facebook Promo Log on to http://www.facebook.com/waltdisneystudiosph?v=app_7146470109
Follow us on Twitter: twitter.com/TronLegacy
Genre: Action-Adventure
U.S. Release Date: December 17, 2010
Cast: Jeff Bridges, Garrett Hedlund, Olivia Wilde, Bruce Boxleitner, James Frain, Beau Garrett and Michael Sheen
Director: Joseph Kosinski
Producers: Sean Bailey, Jeffrey Silver, Steven Lisberger
Executive Producer: Donald Kushner
Written by: Eddy Kitsis & Adam Horowitz (credit not final)
Based on characters created by: Steven Lisberger and Bonnie MacBird
PLOT:
“TRON: Legacy” is a 3D high-tech adventure set in a digital world that’s unlike anything ever captured on the big screen. Sam Flynn (Garrett Hedlund), a rebellious 27-year-old, is haunted by the mysterious disappearance of his father Kevin Flynn (Oscar®- and Golden Globe®-winner Jeff Bridges), a man once known as the world’s leading video-game developer. When Sam investigates a strange signal sent from the old Flynn’s Arcade—a signal that could only come from his father—he finds himself pulled into a digital world where Kevin has been trapped for 20 years. With the help of the fearless warrior Quorra (Olivia Wilde), father and son embark on a life-and-death journey across a visually-stunning cyber universe—a universe created by Kevin himself that has become far more advanced with never-before-imagined vehicles, weapons, landscapes and a ruthless villain who will stop at nothing to prevent their escape. Presented in Disney Digital 3D™ and scored by Grammy® Award-winning electronic music duo Daft Punk, “TRON: Legacy” hits U.S. theaters on Dec. 17, 2010, in Disney Digital 3D™ and IMAX® 3D.
TRON:LEGACY TRIVIA
• Producer Steven Lisberger co-wrote and directed the original “TRON” (1982).
• Jeff Bridges, winner of both the Oscar® and Golden Globe® for his role in “Crazy Heart,” reprises the role of Kevin Flynn, which he originated in “TRON” (1982).
• Bruce Boxleitner reprises the roles of Alan Bradley and Tron, which he originated in “TRON” (1982).
• Grammy® Award-winning Daft Punk is composing the music for “TRON: Legacy.”
• “TRON: Legacy” forges a new frontier in filmmaking with its avant-garde, cutting-edge technology—set to blow away today’s audiences. Among the film’s firsts: it is the first 3D movie to integrate a fully digital head and body based upon an existing actor, creating the younger version of Jeff Bridges’ character; it’s the first movie to make extensive use of self-illuminated costumes; it’s the first movie to create molded costumes using digital sculpture exclusively, creating molds directly from computer files using CNC (Computer Numerical Cutting) technology; it’s the first 3D movie shot with 35mm lenses and full-35mm chip cameras; and it’s the first movie to record uncompressed HD Video to Hard Drive.
• The world of “TRON: Legacy” has an exciting, pulsing vibe that sets its lifestyle apart from any other on or off the planet. From electric light suits to state-of-the-art hair and makeup, elements of the trend-setting world of “TRON: Legacy” are showing up on fashion runways, and companies such as Hurley, adidas, Oakley and Burton are featuring “TRON”-inspired lines targeted for the young male consumer in collaboration with Disney Consumer Products.
Walt Disney Pictures TRON Legacy Trailer Preview in IMAX 3D posted at Cebu Events Blog.

There will be a special showing this Saturday September 11, 2010 4:00 to 5:45 PM and 6:15 to 8:00 PM. at SM CIty Cebu SM Cinema 7 of the star-studded independent film set during the dark yet exciting Martial Law years titled “Sigwa: Rage of Perils and Hopes.” with the presence of the actor Tirso Cruz III, who garnered Cinemalaya’s acting award for his stellar performance in SIGWA.
Star-Studded Independent Film “Sigwa: Rage of Perils and Hopes"
Spanning four decades, the movie was brought to life as a masterpiece by Director Joel Lamangan, Scriptwriter Boni Ilagan, and a power cast led by Dawn Zulueta as Dolly, Zsa Zsa Padilla as Cita, Tirso Cruz III as Oliver, Gina Alajar as Azon, Jaime Pebangco as Rading, and their younger counterparts, Megan Young (Dolly), Paulene Luna (Cita), Marvin Agustin (Oliver), Lovi Poe (Azon), Jay Aquitania (Rading) and the hunk Allen Dizon as Eddie, among others. The movie’s original soundtrack is by Danny Fabella, weaving the struggles and triumphs of the Filipinos in his crafted songs.

The #1 Box-Office record holder of the Cinemalaya Philippine Independent Film Festival.
The special screenings at SM Cinema 7 starting at 4 pm is part of an international road show for the much talked about independent film recognized as the #1 box-office record holder of the prestigious Cinemalaya Philippine Independent Film Festival. “Sigwa: Rage of Perils & Hopes” has been rated “A” by the Cinema Evaluation Board and is an official entry to the 2010 International Film Festivals in Brussels, Montreal and Cairo.
The road show mounted by Inno-Philip Nonpareils, Inc. (IPN), one of the select official screeners recognized by film producers, Twenty Plus, Inc. and Star Express, first showed the film in Manila last August 21 at UP Film Center. )
Cebu Special Screening is on Saturday, September 11, 2010 with Tirso Cruz III
The Cebu leg set on September 11 (notably the birth date of the late dictator Ferdinand Marcos) will be followed within the last quarter of 2010 by red carpet movie premieres in Hollywood, Las Vegas, New York City, Sydney, and Melbourne. The international road show gives the Filipinos and other nationals here and abroad the special opportunity to view this significant, world-class independent film, showing Philippine history where the youth of the 1970s, a period dubbed as the “First Quarter Storm”, put their prime and their lives on the line for the love of freedom and country.
In Cebu, there will be two screenings: First Screening at 4:00 to 5:45 PM and Second Screening at 6:15 to 8:00 PM. There will be an intermission program at 5:45 to 6:15 PM where viewers will enjoy prizes and surprises and the presence of the actor Tirso Cruz III, who garnered Cinemalaya’s acting award for his stellar performance in SIGWA. Moreover, since the event is intended by IPN as a benefit show to support the movement to FREE the 43 Health Workers, illegally arrested last February 6 in Morong, Rizal and are detained to this day, the viewers get a chance to stamp their support as well.
IPN-Inno-Philip Nonpareils, Inc organizes Cebu Sigwa Special Screenings.
The Cebu screenings are organized by IPN, in cooperation with USC-STAND ALUMNI, PRO-RIGHTS, and the League of Filipino Students. Ticket outlets in Cebu are: (1) MonsterBT radio 105, (2) UP Political Science Society (3) USC-STAND Alumni, (4) VIRLAC Cellshop Outlets in Gaisano Metro Ayala, Metro Mandaue, Gaisano Mactan, Foodarama in Mango and Foodarama in Consolacion, (5) CLUMACS Law Office, Rm. 305 K and J Bldg., J. Llorente St., Capitol Site.
IPN is open to partnerships and special sponsorships locally and abroad for the special screenings of SIGWA, a co-venture to bring to the world the best of Filipino cinema. Interested parties can go to the IPN website at www.sigwa.innophilip.com, or send email atjoel.sigwa@innophilip.com or rosan.sigwa@innophilip.com. IPN expresses much thanks for all the support it has garnered from these events, and looks forward to rock Cebu City this September 11 for the SIGWA screening there.
SIGWA Special Screening at SM City Cebu Cinema 7 posted at Cebu Events Blog.

SM City Cebu will PreLaunch The World's most Immersiive Movie Experience that's IMAX July 2, 2010 at the SM Northwing Atrium, SM City Cebu. A 3D Fashion Show will showcase the fashion Collections of Arci Gayatin, Edwin Ao and Philip Rodriguez. Experience it in IMAX. Fashion Show will start at 6pm.

3Designers, 3Djs and 3Dimensionals. Visit SM City Cebu this July and Experienced it in IMAX. R.S.V.P to Kaye at 0917.627.9797 | 032.316.1473 or Cybill at 0917.329.2455 | 032.316.3088.
IMAX Movie Experience at SM City Cebu  posted at Cebu Events Blog.