Announced in the midst of the Ironman 70.3 race in Cebu where Enchong is competing as part of the Sun Life Tri Team for the second year in a row. Enchong Dee has officially joined the Sun Life family. Sun Life Financial Philippines has tapped actor and athlete Enchong Dee to help promote the company's health and wellness advocacy.

Enchong, apart from being an Actor, is an accomplished swimmer and a former member of the Philippine National Team. Enchong will help Sun Life engage Filipinos online by sharing tips on how to live a healthier life and documenting his own journey towards his fitness goals.

The actor led a special swim class for kids organized by Sun Life and Shangri-La’s Mactan Resort & Spa day before the Ironman race. Enchong will also help promote “GoWell,” Sun Life’s health and wellness community, take part in the company’s diabetes awareness campaign, and will participate in events such as the upcoming Sun Life Aquathlon.

Sun Life Chief Marketing Officer Mylene Lopa said they are very happy to officially welcome Enchong into the Sun Life family, with Enchong's commitment to fitness and his ability to connect with his audience, they are confident that he can help us champion health and wellness among Filipinos, especially among the youth.


“I’m very honored to be a part of the Sun Life family," Enchong said. “It's great that I will be promoting something that’s very close to my heart, which is health and wellness. I look forward to doing my share to help Sun Life lead more Filipinos to a healthier, brighter life."

Sun Life PH sends a clear message of their commitment to lead healthier lives and with the help of brand ambassadors such as Piolo Pascual, Judy Ann Santos, Matteo Guidicelli, Inigo Pascual, Charo Santos-Concio and Enchong Dee.

Enchong Dee is Sun Life Financial PH's newest brand Ambassador posted at Cebu Events Blog

Uratex Foam introduces its newest brand endorser, Matinee idol Matteo Guidicelli at SM City Cebu and also launched Uratex's newest TV commercial with Guidicelli through a special preview. The new Uratex TV commerical goes “When I first met you, I knew you were The One for me. Kumportable ako sa ‘yo. Sa ‘yo ko lang na-feel ito. Ikaw lang ang perfect para sa akin,” Guidicelli swoons while caressing his Uratex Classic Mattress and pillow. Matteo as a busy performer, influencer, and fistpiration, has now found his perfect sleep partner in Uratex.



Uratex is a brand that provides quality sleep comfort and support without breaking the budget. The innovative Uratex Airlite Cool is formulated with Sleep Cool Technology that effectively lets air flow freely. Known for its breathability, its side panel uses 3D Spacer fabric so you feel refreshed while you sleep.

The makers of Uratex - Polyfoam RGC International Managing Director, Peachy C. Medina explains Uratex has been helping generations of Filipino families sleep soundly and wake up refreshed. It’s a legacy that Uratex are proud of and inspires them to bring in the best technology to provide the best sleep solutions.



Each Uratex product is manufactured with five qualities and technologies that ensure all foams the company produces are of high and world-class quality: ISO 9001 Accreditation, State-of-the-Art Equipment and Machinery, World-Class Formulation and Process Engineering Technology, and Usage of Best Raw Materials. Collectively, it is called Uratex's Quali-5 Cellular Technology.

Uratex Philippines Marketing Director, Cherry Wong-Tan talks about ‘The One for Uratex’ campaign that Uratex wants the people to appreciate and instill in their minds the value of sleep. People are too focused on work that they neglect to get proper sleep. Some are sleep-deprived, that’s why they can’t perform well the next day. Even children need to sleep well, in a healthy position, to perform well in school.



Uratex Classic Mattresses is on display during the launch for mall-goers to admire and eventually buy. Among the impressive selections of the line are the Uratex Airlite, Edge mattress, and the newly launched Ivory Dreams pillows. Uratex long time partner SM Home will transform the busy North Wing of SM City Cebu into a bedroom showcase.

SM Home Assistant VP of Marketing Tom Castaneda said they are so honored and humbled that Uratex has chosen to begin the celebration of the company’s momentous milestone with SM Home. Uratex has always been a strong and reliable business partner, they congratulate them for continuing to serve as a leader in the production of high-grade quality foams and as SM is commemorating 60 years in the retail industry, they join Uratex in what's turning out to be an exciting double celebration to both brands continued partnership for many more milestones to come.



Uratex is set to open three new factories in Butuan, General Santos and Bacolod this year, raising the total to 21 nationwide. Its 13th showroom will open in Mandaluyong.

Uratex is already looking forward to the next 50 years as it strives to remain true to the mission and mantra of its founder, Robert G. Cheng: “We will not stop until we give every Filipino a comfortable and affordable mattress to lie on.”

Sun Life financial literacy advocate Matteo Guidicelli leads the multi-media campaign of Sun Life Asset Management Company, Inc. (SLAMCI) new offering - the Sun Life Prosperity Card. Matteo successfully leads SLAMCI’s Rise and Prosper concert in Ayala Terraces, Ayala Center Cebu last February 8. The Sun Life Prosperity Card is a gift card worth P5,000 which may be invested in any of the peso-denominated mutual funds managed by SLAMCI under its Sun Life Prosperity Funds.

Matteo Guidicelli is more than proud to be part of Sun Life Prosperity Card campaign because he understand the importance of investing and the value of financial freedom and also accessible to the youth.

SLAMCI also continue with its multi-media campaign dubbed “Slam the Scam,” which was created as a response to the proliferation of investment scams in the country.
Sun Life Asset Management Company, Inc President Valerie “Riena” Pama recalls that Filipinos follow many of the Chinese New Year traditions that are believed to bring in luck and fortune and that it should be complement with actions with the help of the Sun Life Prosperity Card where their investing journey begins.

The Sun Life Prosperity Card may be purchased from a Sun Life Financial Advisor, at any Sun Life Financial Store, or online at www.sunlifeprosperity.com.ph

It aims to introduce more Filipinos to investing and encourage them to explore a wider array of financial instruments that would enable them to achieve their financial goals. SLAMCI is also set to launch two new dollar-denominated funds in additions to the Sun Life Prosperity Funds, while a regular investment program will also be initiated in partner banks.

For more information please visit www.sunlife.com.

Matteo Guidicelli leads Sun Life Prosperity Card campaign posted at Cebu Events Blog

Ayala Malls envision a hub for music, fashion and lifestyle where customers attend the shows, take photos, dress up, interact with designers, writers and radio personalities, and explore their fashionable side. On June 15 to 24 Ayala Malls, Tiger 22 and The Philippine Star invite you to Style Origins at the Ayala Activity Center. Ayala Malls, the premiere lifestyle and shopping destination redefined and elevated retail experience through a reverent series of unique lifestyle initiatives this June.

June 15, 4pm at the Ayala Activity Center
Style Origin Kick Off.
Fashion Beats. High Street Fashion Show with Tiger 22’s DJs and brand ambassadors, a mix of world class and local brands in Ayala Malls will preview the latest collection for Spring-Summer with the latest collection from Top brands such as Bench, Bayo, Kamiseta, Warehouse and more.

June 15, 4pm at the Ayala Activity Center
Local band Never The Strangers on stage with hit single, “Moving Closer”.

June 15, 6pm at the Ayala Activity Center
With Matteo Guidicelli.
Mensweek, Dudes taking center stage. Showcases the first ever men’s show in the Philippines, with collections of more than 20 Filipino designers, in Cebu leg are Phillip Rodriguez, Arcy Gayatin, Yvonne Quisumbing, and Cary Santiago.

June 21 to 24
Style Souk. A four-day fashion and lifestyle event that brings together fashionphiles, designers and stylists, along with exclusive deals, freebies and treats. Beauty consultations from Ayala Malls’ partners, Philippine fashion icons and celebrities through Style Souk. Style Star Picks at Ayala Malls for shoppers who have been photographed by Ayala’s roving eye will cap off the event.

Strut your style at Ayala Malls and upload your photo in the Facebook Page until June 21 for a chance to win a 25,000 shopping spree and an exclusive feature in Philippine Star.
For more information, contact Ayala Center Cebu Concierge Phone number at 032 516-2035 or 032 231-5342 or at Ayala Center Cebu website: www.ayalamalls.com.ph for more details on upcoming shows and events.
Ayala Center Cebu June Events Style Origin posted at Cebu Events Blog