Wednesday, October 3, 2018

Batang Alaska Milk Program raises awareness on the Importance of Proper Nutrition in Cebu

Alaska promotes its campaign towards “Tamang Tangkad at Bigat” in Cebu following a successful launch in Manila and Davao. For four decades now, Alaska Milk Corporation is dedicated to providing proper and affordable nutrition to Filipinos and aims to promote awareness about stunted growth and being underweight for kids and how these can be addressed with proper nutrition through a series of round table discussions with the media.

Senior Science Research Specialist of the Department of Science and Technology -Food and Nutrition Research Institute of the Philippines (DOST-FNRI) Mrs. Idelia G. Glorioso takes part in the fully-informative discussion with the media as the resource speaker with regards to information regarding the country’s Nutrition Status, and members of the Alaska Milk Corporation Management Team.

Underweight, children with  weight below the standard for their age.
The 2015 data in Updating of the Nutritional Status of Filipinos developed by the Food and Nutrition Research Institute of the Philippines reveals that 1 out of every 3 children in the Philippines aged 5 to 10 is suffering from stunted growth and 1 out of every 3 children aged 5 to 10 years old is underweight. WHO defines stunted growth as the failure to reach one’s full potential for growth where poor nutrition is one of the many causes of it. This can also result to being underweight or when a child weighs less than the average for their age and height and these problems should not be ignored.  If not addressed early, stunted growth may lead to lost productivity and opportunities, and to nutrition-related diseases later in life.


Recommended diet for kids, give your children balanced meals with a healthy glass of milk everyday.

The round table discussions aims to make use of the power of media in raising awareness towards the importance of having proper nutrition, including drinking of a fortified milk, plus an active lifestyle,  can help kids achieve their proper height and weight.

Milk has always been essential for growing children to have enough and consistent nutrient intake to ensure maximum growth potential. Alaska’s new Alaska Fortified Powdered Milk Drink leads the campaign with vitamin D, high in calcium and iron and packed with protein. Alaska Fortified Powdered Milk Drink, combined with proper nutrition and an active lifestyle, will help children reach the right height and weight for their age.

Alaska Milk Corporation Marketing Manager Isabel Ruiz said Alaska Milk’s mission and vision is to promote affordable nutrition in the Philippines because through this, the Filipino youth will be able to achieve their full potential and grow up competitive in life. Supporting this goal is the launched of the new Alaska Fortified Powdered Milk that has essential nutrients that will help every Filipino child  achieve the right height and weight for their age. Alaska encourage everyone to drink milk everyday and to also partner it with a balanced diet and an active lifestyle. Because nothing beats a kid with a right height and weight.

Visit www.alaskamilk.com for more info about the new Alaska Fortified Powdered Milk Drink.

New Alaska Fortified Powdered Milk Drink posted at Cebu Events Blog

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